BUSINESSBUILDER NEWSLETTER

Hi, Glenn Gordon here with another BusinessBuilder.

Disclaimer: I will not knowingly run ads for products or services which are immoral or dishonest. However, I cannot take responsibility for the business practices of others, nor can I support any claims made in any of these ads. I urge you to carefully evaluate any offers you read here, as you would any other offer.

The BusinessBuilder is dedicated to bringing you relevant articles, tips, resources and ideas that will truly help you build your online business. I am always looking for suggestions for other newsletter content that would be more helpful to you. Give me a yell at
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Hello again. Hope your new year is off to a good start. I will have to admit the obvious, I'm not doing a very good job keeping on schedule with the BusinessBuilder. But I would rather be late with a newsletter filled with useful information than deliver a balloon on time.  Hope you agree!

In this issue:

- News and Comments
- Email Marketing in 2004
- Five Top Tips For A Prosperous 2004
- Resources
and more.....

News and Comments

The Future of Email Marketing - an update
Since my last article on this topic, the CAN-SPAM bill has become law, having ripple effects for you and me. See a short discussion below.

Incentive Bootcamp
Perhaps you are fortunate enough not to be part of the corporate world - or maybe you are and like it - who knows? But if you are in the position of supervising anyone other than yourself, you should take a look at the latest creation of my friend Andy O'Bryan, called Incentive Bootcamp. Andy is the master of incentives and has put together the most comprehensive package on creating workplace incentives to be found anywhere. Besides a ton of great ideas, the IBC is a program that can transform your workplace (plus it offers a great affiliate opportunity).
To check it out, go to http://www.IncentiveBootcamp.com

A New Opportunity
I'm in, but you have to go here to learn why.

Florida-bound?
In case you want to combine some Florida sunshine and top-notch marketing training, you should check out Armand Morin's BigSeminar Orlando. I went to the Big Seminar here in Dallas last year and it was truly great. The all-star list of seminar speakers is at least as impressive this year.

A Recommended Newsletter
My friend Melvin has a compelling way of enticing you to subscribe to his newsletter - bribery! A ton of free useful tools that you don't want to miss. To get yours, just go to http://internetbizresources.com/glen.htm

Spybot - Why Not?
Lurking in the deep recesses of your computer (sound like the beginning of a cheap novel?) are numerous types of spyware and adware, transmitting personal information from your computer to some place on the Internet without your specific knowledge. How do I know that? You have your computer connected to the Internet and download files, don't you? Well, chances are very high that you are harboring unknown and unwanted little apps, doing their assigned job. The FREE Spybot S&D (Search & Destroy) seeks out and removes these gremlins, which can in many cases also contribute to a slowdown of your computer. Unlike some spy-seeker programs that detect spyware for free but require you to pay for removal, Spybot S&D is completely free (although you can make a contribution if you find it useful). It is also the best, according to PC World, PC Mag, etc. I had 88 gremlins on my machine! Clean yours by going to
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Nothing but 'Net Bonus
Michael Campbell's great e-book is now available free of charge at http://dynamicmedia.com/nbn/

Mastery TV
Now underway and growing by leaps and bounds. With access to all that great programming and a great affiliate opportunity, learn more at  http://www.masterytv.biz/ggordon

Making You Websites Personal
A great way to make your website or your email more personal is to use your own voice to talk to your readers or visitors. If you haven't learned what it can do for your business, listen to what I recently added to one of my pages.

To get your own audio messages going, just visit here.

 LifeBuilder thoughts for today.....
The LifeBuilder is on vacation. See the archive here.

I invite you to send in your most thorny question or problem to be answered in the new section called Answers to your Questions. Send them to Questions@BusinessBuilderNewsletter.com

Sites of Note

Why not put yours here?

Email Marketing in 2004
By Glenn Gordon
(c) Glenn Gordon All Rights Reserved

Glenn Gordon
Building Success Online at
http://www.ur-in-business.com
The Ultimate Autoresponder Guide at
http://www.allaboutautoresponders.info
BusinessBuilder Newsletter at
http://www.businessbuildernewsletter.com

This article contains 433 words and may be freely reproduced as long as the resource information above is included.

If you found the above article helpful or it has triggered some additional thoughts or suggestions, send them to me at Feedback@BusinessBuilderNewsletter.com

Your Invitation

I would like to invite you to join our All About Autoresponders affiliate team. You earn 50% commission on all sales, and there's nothing like it on the net. For details, go to http://www.allaboutautoresponders.info/Affiliate/

Five Top Tips For A Prosperous 2004

According to many market forecasts, 2004 is likely to be a
buoyant year online. These are my top tips for making the
most of it, and ensuring a happy, healthy and prosperous
2004.


1. Seek out new markets and niches, and make them work for
you.

This is a simple technique to find profitable niches for
your business. Download the free Good Keywords software
from goodkeywords.com - this is a virtual crystal ball into
what you should be selling online. Find keywords that have
a high number of searches, and a low number of pages for
those keywords on the most popular search engine, Google.
The ratio between the number of searches, and the number of
results found for that keyword or phrase, determines the
potential profitability of the keyword.

Another method is to use the free trial service at
wordtracker.com.

Create a product or service around the profitable keyword,
and you'll be onto a potential goldmine online.


2. Automate, automate, automate

If you find you are doing something repetitively, is it
something you can automate? Automating a repetitive task is
something that could save you hours, if not days or weeks
of time, in 2004, all of which you could be spending doing
something more worthwhile and profitable.

Automate almost everything you can, wherever possible. An
Internet business allows for a great deal of automation,
from list management to product fulfillment, so take
advantage of it wherever you can.


3. Seek out non-email-reliant profit avenues

With spam filters, overloaded email folders, and increasing
legislation proving ever-more troublesome to legitimate
opt-in email marketers, it's wise to develop branches of
your business that do not solely rely on email for
profitability.

That's not to say email marketing is no longer relevant or
important, it quite clearly is both of these when used
effectively - but my tip for 2004 is to try to find other
supplementary routes to profitability.

For example, a niche area in the search engines (as
outlined in tip 1 above) will bring you a lot of traffic,
without over-relying on email as a traffic and sales
generation tool - and even if you don't have a specific
product, if you combine great content with effective use of
Google Adsense, that's another great income stream for your
business.

Success online is all about not putting all your eggs into
one basket, and developing 'multiple streams of income'. If
you lost your email list(s) overnight, would you still be
profitable?


4. Take more exercise

What? What's that got to do with doing business online?

Well, more than you think. For one, sitting in front of a
computer for 12 hours a day can be detrimental to your
health - and if you don't have your health, you won't have
much of a business.

Getting some regular fresh air and exercise will not only
help to keep you healthy, it will also:

- Increase your energy levels, so you can get a lot more
done in less time.

- Clear your head, so you can concentrate more effectively.

- Help you to relax and come up with some great ideas for
your business (my best and most profitable ideas come to me
when I'm on vacation, or otherwise relaxed and 'switched
off').

- Boost your confidence and self-esteem, the absence of
which is often at the route of many business failures. When
you're confident, you take more risks, and risk-taking is
closely linked to profitability. If you stay the same, and
take no risks, you're unlikely to move forward in your
business.

And don't forget, while you are exercising, you can listen
to educational tapes and CDs that will help you grow and
learn, all of which can boost your business long-term.


5. Set goals

Close your eyes, and picture yourself at the end of 2004.
Where would you like to be?

If you continue doing what you are doing now, where will
you be, realistically?

Set some goals that will get you from where you are
currently heading, to where you would like to be. Break
those goals down into specific steps that know you can
achieve, and will ensure you reach your goals by the end of
2004.

Refer to your goals regularly, don't be afraid to adjust
them if necessary during the year, and take one step at a
time.


----------------------------------------------------
Steve Shaw develops software and systems for effective
e-marketing. For example, his software at
http://popupmaster.com allows you to beat the popup
blockers and significantly boost your response rates on
your web site.

A Final Note

Thanks for joining us. Let me know what you think,  positive or negative, what you would like to see an article about, a gripe you have, or whatever, to
Feedback@BusinessBuilderNewsletter.com

Glenn Gordon

Copyright (c) 2003 Glenn Gordon
Owner, You're In Business