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Hi, Glenn Gordon here with another BusinessBuilder.

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Hello again. While winter may have you in its icy grip, I hope you will find something in this issue of the BusinessBuilder that will warm up your sales. Hope you agree!

In this issue:

- News and Comments
- Making PPC Advertising Pay
- Get Rich - Doing What Others Don't!
- Resources
and more.....

News and Comments

The Online Business Literature Library
I just became aware of the Online Business Literature Library, an online directory of business related E-zines, E-books, E-guides, Newsletters, Blogs and more. If you are the author or publisher of any of the above, you should get in touch with Melanie about including it in the library. Go to
http://www.mad-typing-and-consulting.com

The Way the Net Is Going
It's where the net is headed so why not get involved now? Go here to learn more.

How Automated Are You?
Never enough time to get it all done!  Have you ever said that? While everything can't be automated, lots of things can. To get access to some great automation tools for your site, go here.

In Case You Didn't Know
In case you weren't aware of it, I have written an ebook to introduce the value and function of email autoresponders. I have been told I should sell it, but it is still free, and you can brand it with your own name or business and give it away. Look for Autoresponders Unleashed at
http://www.AllAboutAutoresponders.info

Free Software?
I cringe when someone offers something free, because I know there is a hook somewhere. The Free Software Website does have some free downloads, but their main offering isn't free, but that's all right. For a one-time fee you get lifetime membership to all the software they have, or will develop in the future. Now that's not really a new concept, but if the software fills a need, it doesn't take too many to be worth $29.95. Take a look and you be the judge!

You Can Do It!
You've seen those images made up from thousands of little pictures? Now you can create your own with this Windows program. Easy to use and the developer provides additional image libraries, such as cats, album covers and faces.
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Mastery TV
Now underway and growing by leaps and bounds. With access to all that great programming and a great affiliate opportunity, learn more at  http://www.masterytv.biz/ggordon

Making You Websites Personal
A great way to make your website or your email more personal is to use your own voice to talk to your readers or visitors. If you haven't learned what it can do for your business, listen to what I recently added to one of my pages.

To get your own audio messages going, just visit here.

 LifeBuilder thoughts for today.....
The LifeBuilder is on vacation. See the archive here.

I invite you to send in your most thorny question or problem to be answered in the new section called Answers to your Questions. Send them to
Questions@BusinessBuilderNewsletter.com

Sites of Note

Subscriber Bill White invites you to his Smooth Ads site at http://www.smoothads.com

Making PPC Advertising Pay
By Glenn Gordon
(c) Glenn Gordon All Rights Reserved

In case you haven't noticed, Pay-Per-Click search engine services are changing. Google has become a big player with its AdWords program, giving Overture lots of competition. In the process, both Overture and the sharp minds that brought Google from nowhere to be the monster of the search engines have also been busy carving out new territory that you should know about if you use PPC advertising, and even if you don't. What's new?

Conversion Tracking
Overture has allowed you to add a simple tracking code onto your URL so that you could tell that a visitor came from Overture, but Google has taken a big step beyond that. They now offer their advertisers free conversion tracking, and then some. The tracking function is put in place when an advertiser places a small snippet of code on a web page that is reached by the viewer only after a desired outcome has been achieved, such as a product sale. Up to four different outcomes can be reported back to Google and thus to the advertiser. They are a product sale, receipt of a lead, which may be followed up by the advertiser, a signup for any subscription or newsletter, or page views, including number of pages or length of the visit. Google’s conversion tracking service also allows the advertiser to assign a value to each outcome. You know how important it is to know which advertisements are producing the most profit, so this is a great way to do it. It seems certain that conversion tracking, especially offered as a free service, will be used more and more widely.

Contextual Advertisements
Both Google and Overture have also implemented an extended way to advertise the products you list with them, called contextual ads. In addition to listing your ad as search listing results according to your bid position, your ad can also appear on websites that have content related to your product or service. For example, if you sold digital camera memory modules, your ad could appear on sites that have digital camera reviews, or digital camera tips, etc. Your ad is superimposed on the page in addition to the existing content. Sounds great, right? Well, you need to watch your advertising dollars here. Most surfers who stumble onto your ad on some web page are not as likely to buy as someone who saw your ad as a result of an active search. Overture recognizes that fact and allows you to bid separately on contextual ad placements from the search listing ads. Google does not, however, although they may buckle under the pressure. You should also know that your ad will appear on contextual websites unless you specifically opt out of that part of their program, and Google doesn't go to great pains to tell you that is the way it works. So you may be wasting dollars on contextual ads and not know it.

Partner Site Advertising
If you don't advertise with either Google or Overture, you still should know about the other side of the equation. If you have decent traffic to your site, how about getting paid for having those contextual ads appear on your site? It's easy to do - considerably easier with Google than with Overture, which seems to be the case with other aspects of dealing with these two companies. You just submit your site and, if approved, you get a bit of code to add to your page which calls the appropriate ad whenever your page is viewed. Neither Google nor Overture tell you what percentage of the bid amount you receive, so they are free to change it at will, but, depending on the content and amount of traffic your site has, you might find it well worth the few minutes it takes. Google calls their partner program AdSense. These contextual ad programs have given rise to a new term - click-spamming - which happens when a partner website owner arranges for other parties to click on a contextual ad on his site so his revenue will increase. As you can imagine, this activity is being actively fought by Google and Overture.

Whether you are watching your ad dollars or making a few, keep your eyes on the PPC wars. It promises to be an interesting battle.

Glenn Gordon
Building Success Online at
http://www.ur-in-business.com
The Ultimate Autoresponder Guide at
http://www.allaboutautoresponders.info
BusinessBuilder Newsletter at
http://www.businessbuildernewsletter.com

This article contains 714 words and may be freely reproduced as long as the resource information above is included.

If you found the above article helpful or it has triggered some additional thoughts or suggestions, send them to me at Feedback@BusinessBuilderNewsletter.com

Your Invitation

I would like to invite you to join our All About Autoresponders affiliate team. You earn 50% commission on all sales, and there's nothing like it on the net. For details, go to http://www.allaboutautoresponders.info/Affiliate/

Get Rich - Doing What Others Don't!

"The quickest way to wealth
That I've found to be true;
Is to stick out your chest
Give your best
And do what others don't like to do!" - (NicheBrain.com)


It's been said the difference between the "haves" and the
"have-nots" - can be traced back to the people who did ...
and the people who did not!


When it comes to creating a money-making niche, consider
using what I call the principle of yucky.


Using the principle of yucky is one of the quickest ways to
make money you’ll ever find. Period. No hype here.


Master this principle and I can guarantee you’ll never be
broke another day in your life.


In fact, if everyone would use this principle the
unemployment numbers would melt like an ice cube in July.
The Welfare rolls would shrink like a cheap suit, and
poverty would drastically decrease.


So, what exactly is the principle of yucky? I'm glad you
asked, it’s simply doing what other people find disgusting,
irritating, or in a word yucky.


A billionaire once said, “The quickest way to success is to
do what others don’t like to do.” Don’t laugh, most people
are willing to gladly pay money to people who will do the
things they find disgusting, irritating or stressful.
Wouldn’t you?


For example, if you had rats running through your
restaurant at lunchtime would you pay someone to get rid of
them? Of course, you would.


But rats aren’t the only things people find disgusting or
yucky. Thousands of yucky services exist that people will
pay you to do. The key point here is the thing may be yucky
to them, but not to you, especially if you can grow rich
doing it. Believe me, money in your pocket will make it
less yucky - whatever it is.


For example, take the man in Florida who has a business
that makes over $100,000 a year picking up dog poop in
parks. The single mother who started a business cleaning
bathrooms earning over $5,000 a week. Or the husband and
wife team who clears $2,000 a week bathing dogs in the
clients home.


Yes, the list is endless; it’s only limited by your
imagination. You’d be surprised what people will pay you
for, just to get out of doing it themselves. Use this
attitude to make money.


You’ll discover the most penny-pinching, tightwad, miser
will gladly throw money at you. Why? To get out of doing
something they find yucky, disgusting, irritating or
stressful. Haven't you been paying attention?


That’s what makes the principle of yucky so valuable my
friend, especially to the alert entrepreneurial-minded
person. In fact, if you are an entrepreneurial minded
person $ signs should be slowly swirling around your head
as you read this article.


You now have the start of a small niche business that could
make you big money, very quickly and with very little risk.
From a business point of view what could be better than
that?


Thousands of people in your local area will gladly pay you
to help them do some yucky routine stuff in their life.
They’re just waiting for you to offer your services to
them. An added benefit if you act fast- will be litttle or
no competition!


If you have an established business, you can use the
principle of yucky to get an edge on your competition. You
simply do what your competitors don’t, can’t, or won't do.
Believe me your customers will take notice. Wouldn’t you?


----------------------------------------------------
Roy Primm (The NicheMan) has written hundreds of articles
on how to get rich with a tiny niche. He is the author of
the ground breaking book "14 Ways To Create A Niche - And
Grow Rich! To Learn more go to NicheBrain.com

A Final Note

Thanks for joining us. Let me know what you think,  positive or negative, what you would like to see an article about, a gripe you have, or whatever, to
Feedback@BusinessBuilderNewsletter.com

Glenn Gordon

Copyright (c) 2004 Glenn Gordon
Owner, You're In Business