BUSINESSBUILDER NEWSLETTER


February 22, 2003
Hi,
Glenn Gordon here with another BusinessBuilder.
By subscription only! Welcome to this issue of the BusinessBuilder Newsletter, currently being published every other week and now a proud member of the Ezine Publishers Association. Publishers, join fr^ee at http://www.EzinePublisher.org

Published by Glenn Gordon
Contact me at
Feedback@BusinessBuilderNewsletter.com

You are one of 800+ BBN readers , subscribed as [firstname] [lastname] at [email]. This list is 100% Optin. If you no longer wish to remain on our list, easy  directions are at the very bottom of this mailing. Please don't reply to this message to remove your name.

The BusinessBuilder is dedicated to bringing you relevant articles, tips, resources and ideas that will truly help you build your online business. I am always looking for suggestions for other newsletter content that would be more helpful to you. Give me a yell at
 Feedback@BusinessBuilder
Newsletter.com

[firstname], it's your turn!

Submit Your Bio
First, [firstname], is a call for you to submit a short bio on yourself and your online business. How did you get to where you are, regardless of where that may be? I'm not looking just for amazing success stories - just stories about ordinary people like you and me.  I will be selecting interesting submissions for publication in the newsletter. Please don't make it an ad, although it is fine if you include your website name and URL. I can't guarantee whose or how many will be published, but I will try to acknowledge each one with a personal note. Send your bio to
SubBio@BusinessBuilderNewsletter.com

Submit Your Site
Second
, if you think your site is great, near great or on the way to becoming great, send me the URL for possible publication in an upcoming Sites of Note section. Send it to
SitesOfNote@BusinessBuilder
Newsletter.com


Please rate this Ezine at the Cumuli Ezine Finder.
http://www.cumuli.com/ezines/ra22504.rate
<a href="http://www.cumuli.com/ezines/ra22504.rate">
for A^OL users.


FR*EE AD!

I am now selecting random subscriber names for a fr^ee 5 line, 60 character/line ad. The names and partial e-mail addresses will be published somewhere in the newsletter. If you see your name and recognize your address, send me an email claiming your ad to FreeSubAd@BusinessBuilder
Newsletter.com
If you are the first to respond, I will send you an e-mail request to send me your ad. But guess what? If you don't read the newsletter, you won't see your name!


Today's Thought

In prosperity our friends know us; in adversity we know our friends.
-- John Churton Collins


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And Remember...

'The well of success is deep. It's the bucket that you are carrying that is too small. Carry a BIG Bucket!'
Marion Stearns


Tip

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Fr^ee Resources

See the full list of resources on my site at
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How many clicks are the links on your Web site getting? URL Log offers remotely hosted service that provides
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Substantial seach engine optimization
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Google Monitor is a Web promotion software designed for search engine specialists and webmasters.  Find position of your web site in Google Top for popular keywords and get more traffic from Google.
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Google is demonstrating a
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Subscriber's Bio

None this time, send me yours!


Subscription Information

In case this newsletter was forwarded to you, you can subscribe by sending an email to
subscribe@ur-in-business.par32.com?subject=subscribe

or by going to
http://www.BusinessBuilderNewsletter.com

You will immediately get a bonus resource and the latest copy of the newsletter with your subscription.


Fr^ee Download

Website Design and Promotion Course  (146 KB PDF file)

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Note

You are receiving the BusinessBuilder Newsletter because you subscribed to it. However, if you don't want to receive any more issues, unfathomable as that sounds to me, follow the instructions below and you will be removed immediately.

 

Note: If you have only text capability, I recommend you go online to see the HTML version. It's much more interesting! Go to
http://www.BusinessBuilderNewsletter.com/archive/bb022203.htm

Hello, welcome to another edition of the BusinessBuilder. This time I am providing a simple plan for starting a business online, answering a question that gets asked a lot. Also, as I continue to seek ways to promote my own business, I have been concentrating on search engine optimization. Sean Burns is providing an excellent article to stimulate your thoughts on that topic.

Although I still have some questions, you can get a lot better picture of the 8Point product on the web site now, with the addition of a significant amount of information. See it at  http://ggordon.8point.com.  You can also call 888-874-6077 for a pre-recorded message about the product.

LifeBuilder thoughts for today.....
I am amazed when I consider the amount of effort and emphasis I have put on some things that turned out to trivial.
(Article continued at
http://www.businessbuildernewsletter.com/archive/lb022203.htm


Also I invite you to send in your most thorny question or problem to be answered in the new section called Answers to your Questions. Send them to Questions@BusinessBuilderNewsletter.com


In this issue:

- How to Start a Business Online
- 500 Pages

- The Great Search Engine Myth

-
Sites of Note
-
Spam Filter Buster
-
Psychological Tactics

- Ezine Publishers
- A New Concept

- Bonus items
and more.....


How to Start a Business Online
By Glenn Gordon
(c) Glenn Gordon - All Rights reserved

People keep asking how to start a business and how to start an ezine. Well, how about putting the two together, since that's the best way to do it anyway? After all, there's never been a time, an op*portunity or a medium that makes it easier to start a successful business than now, online. And that's why you are reading this in the first place. Here's what to do.

1. Go to Pushbutton Publishing. I don't know of an easier way to get all the tools you need to get started. And I wouldn't wait, because if people keep grabbing this offer at the rate they are now, Bryan is liable to raise the price just so he can keep control.

2. Set up an ezine using the unlim*ited free autoresponders (how does he do all this for the price?). If you need help getting started, get one of the best here or here. And, of course, if you need help on using autoresponders grab one of these resources. Start with the free Autoresponders Unleashed! if you are new online (you're gonna want it to give away to your subscribers anyway), then move on to the full All About Autoresponders product.

3. Go to hiplists.com and select one of their 5000 subscribers in a month offers. Here's a little secret. If you think those newsletters with 10,000 or 20,000 subscribers got there without paying to get some of those subscribers, think again. Another good source of subscribers (and there are a lot of bad ones!) is Marty Foley's Lead Factory. Remember how these services work. They don't pay people to subscribe to your ezine (don't think about using any service that does). They merely present your ezine to a larger number of people more quickly than you possibly could on your own. Some of those will like what you have to offer and subscribe.

4. Tell your subscribers something they want to know. It's that simple. What do they want to know? Well, you decide what lights your fire, then you tweak it as appropriate to make it useful to your subscribers. If it doesn't carry some interest with you, it's unlikely you will be enthusiastic enough about it to attract subscribers. So make sure your ezine offering is attractive and enthusiastic. No ideas on an ezine? Even the simplest idea can work if you have good content. My frie*nd Ryan Deiss has an ezine called Webs Worth Watching, alerting his subscribers to websites of value they wouldn't have known about otherwise. Simple idea, but it works. You can send out a daily or weekly inspirational, motivational, or just encouraging thought. The possibilities are endless.

5. After you cultivate a relationship with your subscribers, start offering them products that fit their needs. They should also be products you know are good because you tried them. If your subs are in business online, for example, your could offer them Rankings Revealed, a fantastic e-book full of no-nonsense facts anyone can immediately put to use to boost their rankings in the search engines. How do I know? I bought it, am using it and am enthusiastic about it. You can read my review to learn more. And the review itself is part of a strategy that came of out Rankings Revealed. Great book. Now, if I've been blowing smoke at you about opportunities, I wouldn't expect you to believe me now. But if you believe me when I tell you something is good, chances are you will look into it yourself. Same for your ezine, your offers, and your subscribers. If what you offer is of good value, they will appreciate it, and tell their friends, who will tell their friends...

6. From here on, the sky's the limit. Seek out a niche market and create your own product. If you absolutely don't want to go that route, become a super affiliate and only promote other's products. A great new concept along this line is the ClickBank Mall. (Note: Don't delay looking at this one - it is now available for a one-time charge but will be converting to a monthly fee.) Keep exploring, testing, and trying new avenues until you come up with the combination of what works and what fits you.

I'm not claiming there is no work involved here. If you didn't work at it you wouldn't appreciate the rewards. But none of this will happen until you start, and there's no better time to start than today. Can't say no one told you how!

Glenn Gordon
Building Success Online at
http://www.ur-in-business.com
The Ultimate Autoresponder Guide at
http://www.allaboutautoresponders.info

BusinessBuilder Newsletter at
http://www.businessbuildernewsletter.com

This article contains 755 words and may be freely reproduced as long as the resource information above is included.

If you found the above article helpful or it has triggered some additional thoughts or suggestions, send them to me at Feedback@BusinessBuilderNewsletter.com


500 Pages

I don't know if you are familiar with Kevin Bidwell, but you should be. In addition to writing some of the best articles on the net, he has put together a course in which he will personally teach you the exact tricks and tactics he uses to get over ONE MILLION visitors each year to his websites--and how you can do the same.

And right now Kevin is "giving away the store" to
every^one who visits--not only is he giving
immediate access to over 500 pages of cutting edge
information for FR^EE, he is also giving away a
business starter kit. You need to visit today.

http://all-in-one-business.com/cgi-bin/at.cgi?a=230978


The Great Search Engine Myth
By Sean Burns
Author of Rankings Revealed

One of the major reasons for people choosing not
to optimize their sites for the search engines is
as follows. They have been told for years that the
search engines change their algorithms all the
time and it's virtually impossible to keep up.

The idea that the search engines were always
moving the goal posts made many people think that
the best think to do was just set up a site and
hope for the best.

The truth about the search engines and their
algorithms is far different. They seldom make any
changes that will impact on you. The only changes
they do make on a regular basis are focused on
removing spam from their index.

They have no reason to make changes to their
algorithm if there are no problems. If it ain't
broke ...

If a site notices a major shift in their rankings,
this will usually be due to factors relating to
the site itself, not the search engines.

Because the algorithms tend to be quite complex, a
small change on your site could see your ranking
plummet or, hopefully, improve.

The most important issue is that the web is
connected by links and this is how search engines
look at it these days (it hasn't always been like
this). For a competitive keyword, if your site
loses just one link, you could drop 10 or 20
places.

Worse still, if a site that links to you loses a
link, your ranking could drop. In fact, a site
that is 100 "degrees of separation" away from
yours could have an impact on your rankings.

It's not the search engines that change, it's the
web that changes.

Another issue is the fact that there are thousands
of new pages that pop up on the internet each day.
When a search engine like Google updates it's
database at the end of each month, it could have a
few million more pages than it had the previous
month.

If you are unlucky, many of these new pages could
be in your category. If they have optimized their
site and you haven't, down you slide!

You may be thinking that even if the search
engines don't change their algorithms, the
description of losing links above means that it's
still out of your control.

This is true to an extent but this actually makes
optimizing your pages even more of a necessity.
You need to protect your pages against external
factors.

Google claims that it uses over 100 factors when
determining it's rankings. This is probably an
exaggeration and I did read an interview with one
of it's creators who said there are about 30 on
and off page factors.

Therefore, if you have everything that is within
your control done correctly, the factors that are
out of your control will have little effect. Pages
that slide up and down the rankings do so because
they are on an optimization knife edge.

They may rely so much on incoming links that any
change in this factor affects their rankings. By
making sure that you do everything just the way
the search engines like it, you will create
"ranking stability". New links will move you up
the rankings, losing links will possibly result in
a change downwards but it won't be too much of a
problem.

Search engine marketing can provide too many
visitors for it to be written off as "too
difficult". Especially when it's not nearly as
difficult as some people would have you believe.

##############################

Sean Burns is the author of Rankings Revealed -
http://www.ur-in-business.com/rankings.
This eBook provides you with the simple steps to
follow to drive customers to your site via the
search engines.

###############################

Note: I purchased Sean's book and was so impressed by it that I wrote a review for my web site. See it at
http://www.ur-in-business.com/rankings_revealed_review.htm


Sites of Note

See Andy O'Bryan's
http://www.IncentiveToolkit.com


Spam Filter Buster

Tired of having your email stopped by filters but haven't found a good solution? Try the one I use. It is called Filter Buster and was developed by SDT Advertising. It comes with master resell rights, so you can sell it and also sell the rights for others to sell it. Great deal, I think. It's simple to use. You just start the program, paste in the text you want to check and the trigger words instantly appear at the bottom.

Get yours at http://www.ur-in-business.com/Buster/


Psychological Tactics

All selling involves psychological manipulation, someone said, some are just better at it than others. If you want to capture more profits, you need to understand and apply some psychological tactics. A brand new 21 Mind-Motivators course has just been released by  Alex Mandossian and Yanik Silver. See it at:

http://www.psychologicaltactics.com/x.cgi?id=22232&pid=8136


Ezine Publishers

If you are starting an ezine or plan to, there is a tool that you will want to look at. It is Ezine Announcer, the tool that automates all the submissions that bring you subscribers. Get it at http://wetrack.it/eza/af.cgi?611


A New Concept

There's a new resource that you should get familiar with. Whether you are looking for information on driving traffic, search engine optimization, creating e-books, or whatever, you can immediately find out what the best-selling products are for that topic. How? Go to the ClickBank mall. It cuts through all the hype and lists over 2000 of the top-selling products to meet your needs. Visit it at
http://www.ur-in-business.com/CB


Vitamark was introduced to me by my friend Frank Garon. On^ly $29 to join, no monthly volume requirements, and best of all it provides solid products and services that you actually need and use! Check out the op*portunity at http://inbusiness.extracheck.com
and the product at http://www.Vitamark.com 
If you choose to become an affiliate, use my sponsor ID which is 948081.


Place your ad on my new Classified Ad page FR^EE
(and also display it on 1400 other sites!)

I have been glad to see some of you posting your ads. There's still lots of space! Go to
http://www.ur-in-business.com/cgi-bin/class/classifieds.cgi


Building Your List?

If your e-zine list is taking too long to build, there are others that will build it for you, and for fr*ee.
Get the details on how this system can start working for you in less than five minutes.
http://www.subscriptionrocket.com/cgi-bin/r.cgi?r=915


A Final Note

Thanks for joining us, [firstname]. Send your comments, positive or negative, what you would like to see an article about, a gripe you have, or whatever, to
Feedback@BusinessBuilderNewsletter.com

To your success,

Glenn Gordon

 

Copyright (c) 2003 Glenn Gordon
Owner, You're In Business