 |
Hi,
Glenn Gordon here with another BusinessBuilder. |
By subscription only! Welcome to this issue of
the BusinessBuilder Newsletter, currently being published every other week
and now a proud member of the
Ezine Publishers Association. Publishers, join free at
http://www.EzinePublisher.org
Published by Glenn Gordon
Contact me at
Feedback@BusinessBuilderNewsletter.com
You are one of 1500+ BBN readers. This list is 100% Optin. If you
no longer wish to remain on our list,
easy directions are at the very bottom of this mailing. While
it is less preferable, you may also reply to this message with an
unsubscribe request, or send an email to
Unsubscribe@BusinessBuilderNewsletter.com
Disclaimer: I will not knowingly run ads for products or services which
are immoral or dishonest. However, I cannot take responsibility for the
business practices of others, nor can I support any claims made in any of
these ads. I urge you to carefully evaluate any offers
you read here, as you would any other offer.
The BusinessBuilder is
dedicated to bringing you relevant articles, tips, resources and ideas that
will truly help you build your online business. I am always looking for
suggestions for other newsletter content that would be more helpful to you.
Give me a yell at
Feedback@BusinessBuilder
Newsletter.com
Today's Thought
"What often makes the
biggest difference is the accumulation of the littlest things."
-- Anonymous –
Subscriber's Bio
I was born in Alexandria Va, the
son of an Alexandria policeman, my mother was a nurse, and I was born in the
backseat of my Fathers squad car, a 52 Chevy.
I joined the USMC in 1970 to avenge a very good friend's death. I was in
helicopters in the service, and loved flying. After 4 years of active duty,
I got out, moved to Boston, Ma, and went to work at the Quincy Shipyards.
Then I met "The Girl of My Dreams." I was 36, and it was time to settle
down. But it didn't last long, as I landed a job that paid very good,
working in all the US Embassies world-wide, and I spent the next 7 years
traveling around the world. I got reeled back in by my wife who was just
about as burnt out with that job as I was. But once back home I took a job
as an ironworker installing, erecting overhead cranes. About 5 years ago, I
went in the hole---4 stories, and although I landed on my feet, I collapsed
into a slump of broken bones. I have been through a few operations, but am
confined to a wheelchair after the fall, or should I say sudden and abrupt
stop I encountered. I have contracted a Chronic Pain Nerve Disease so I
spend my days at the PC, sending out emails to try and get some more cash
coming in, and I take it all ( Life ) with a smile everyday because I should
by all rights be dead now. So I feel kind of lucky, and special, as I can
see many people that are worse off than me.
So now you know about me!!!!
Regards,
Fred Evans
Owner www.four11pluss.com
New Subscriber Ads
Where's yours?
Get Notice of the
BusinessBuilder Through NewsMon - It's Free!
A new way to get the
BusinessBuilder and your other favorite ezines - it's NewsMon. You start
by downloading a free application. You register for newsletters you want
to receive. Each day, the NewsMon application checks to see if there is a new issue of any of your
ezines. If so, you can click to view them online. In other words, using
Newsmon removes the email equation from ezine delivery. No email, no spam
filter problems. Go to www.newsmon.com
to get details, and after you download, sign up to receive notice of
future issues of the BusinessBuilder. Use the following address for
signing up:
http://www.businessbuildernewsletter.com/news.txt
Still a good lead
In case you haven't taken a look yet, the
Push Button Leads program is still bringing in subscribers. It's free for 15 days so you don't need to
spend a dime to find out how it will work for you. Go to
http://www.pushbuttonleads.com
/index.php?aff=ggordon
Tired of ad exchanges?
Tired of ad exchanges but still need to get
your audience's attention? Here's a new twist, called
AdGizmo
A Free Sample
Everybody likes free, and I'm no different. So I have added a
free sample chapter from my All About Autoresponders package. Get yours
here.
And I've made it worth you time to do so. Check it out to see what I mean.
Want Fresh Ebooks and
Software?
With Resale and Reprint Rights?
FreshEbooks.com has them at a steal of a price. Why not Get Fresh Now?
Go: http://www.FreshEbooks.com
An EzineADventure AD. Click Below - Get Your FREE Ads NOW!
http://www.ezineadventure.com/
Default.asp?id=8898
If you ever asked
yourself; "what should I do next?" with your E-business, then you MUST
take a look at the wealth of Eye-Opening advice and insight that is shared
with you in the excellent "Web Marketing Explained" Ebook here:
http://www.ebooks-made-easy.com/explained
An EzineADventure AD. Click Below - Get Your FREE Ads NOW!
http://www.ezineadventure.com/
Default.asp?id=8898
And Remember...
There can be no happiness if the things we believe in are
different from the things we do.
Freya Madeline Stark (1893-1993)
Here's a Tip For You
If you have a website, you know how important links are. To
help get links, I suggest you check out Ken Evoy's free link finder.
http://value-exchange.sitesell.com/inbizz.html
Free Resources
See the full list of resources on my
site at
http://www.ur-in-business.com/tools.htm
Put a starburst trail on your mouse.
http://www.webmoments.com/java/
TrailingCursor.htm
For a free page rotator, go to
http://pageswirl.com/default.php
Please rate this Ezine at the Cumuli
Ezine Finder.
http://www.cumuli.com/ezines/ra22504.rate
<a href="http://www.cumuli.com/ezines/ra22504.rate">
for A^OL users.
Subscription Information
In
case this newsletter was forwarded to you, you can subscribe by sending an
email to
subscribe@ur-in-business.par32.com?subject=subscribe
or by going to
http://www.BusinessBuilderNewsletter.com
You will immediately get a bonus resource and the latest copy of the newsletter
with your subscription.
Writing a Book?
There are techniques and approaches to writing that can
take you from where you are, regardless of writing ability, to that book you
want to write. I recommend that you look at
this site.
Are your popups banned on the Internet?
=========================
1 out 5 people can no longer see your popups! You
can now get your share of the market back. Get the
new PopOver Generator now.
http://www.popovergenerator.com/
x.cgi?id=22232&pid=9767
Power Advertising
Graphics may catch the eye of your
site visitors, but the copy is what sells. But is your copy really selling?
I'll bet you will agree that your site is not selling as well as you
expected, nor as well as your products warrant. It's time you took
advantage of Power Advertising. See it at
http://www.discoverpoweradvertising.com/
index.php?11411
Ezine Publishers
If you are starting an
ezine or plan to, there is a tool that you will want to look at. It is
Ezine Announcer, the tool that automates all the submissions that bring
you subscribers. Get it at
http://wetrack.it/eza/af.cgi?611
A New Concept
There's a new resource that you should get
familiar with. Whether you are looking for information on driving traffic,
search engine optimization, creating e-books, or whatever, you can
immediately find out what the best-selling products are for that topic. How?
Go to the ClickBank Mall. It cuts through all the hype and lists over 2000
of the top-selling products to meet your needs. Visit it at
http://www.ur-in-business.com/CB
Place your ad on my new
Classified Ad page FREE
(and also display it on 1400 other sites!)
I have been glad to see some
of you posting your ads. There's still lots of space! Go to
http://www.ur-in-business.com/cgi-bin/class/classifieds.cgi
It's your turn!
Submit Your Bio
First, [firstname], is a call for you to submit a short bio on
yourself and your online business. How did you get to where you are,
regardless of where that may be? I'm not looking just for amazing success
stories - just stories about ordinary people like you and me. I will
be selecting interesting submissions for publication in the newsletter.
Please don't make it an ad, although it is fine if you include your website
name and URL. I can't guarantee whose or how many will be published, but I
will try to acknowledge each one with a personal note. Send your bio to
SubBio@BusinessBuilderNewsletter.com
Submit Your Site
Second, if you think your site is great, near great or on the way to
becoming great, send me the URL for possible publication in an upcoming
Sites of Note section. Send it to
SitesOfNote@BusinessBuilderNewsletter.com
Note
You are receiving the BusinessBuilder Newsletter because you subscribed to
it. However, if you don't want to receive any more issues, unfathomable as
that sounds to me, follow the instructions below and you will be
removed immediately.
|
Hello again. Welcome to another issue of
the BusinessBuilder. This issue I look at a new trend that I call
testracking. If you aren't doing it, chances are your competitors
already are. This should help you get up to speed.
In this issue:
- News and Comments
-
Testracking - The New Paradigm
- How To Use PopUps With Google Adwords
- Resources
and more.....
News and Comments
How's your swipe file?
Do you keep a swipe file? A place where you put good ideas of various
kinds that somebody else thought of, and you liked well enough to keep?
Well, if you write ads,
this
may be the ultimate swipe file.
Update the gibberish
Ever seen that Latin-style text that's written as a
placeholder on a template, etc? It's called greeking, or lorem ipsum. It
takes up space without really saying anything (remind you of anyone you
know?). Now you can update your gibberish with freshly generated random text
by going here.
Royalty-free map
The next time you need to add a map to your webpage or newsletter, go
here to create your own.
Mastery TV
Have you taken a look yet at the phenomenal resources that are available
to you? Not to mention the income potential.
Learn more at
http://www.masterytv.biz/ggordon
Making Your Websites Personal
A great way to make your website or your email more personal is to use
your own voice to talk to your readers or visitors.
If you haven't learned what it can do for your business, listen to what I
recently added to one of my pages.
To get your own audio messages going, just visit
here.
LifeBuilder thoughts for today.....
The LifeBuilder is on vacation. See the archive
here.
I invite you to send in your most thorny
question or problem to be answered in the new section called
Answers to your Questions. Send them to
Questions@BusinessBuilderNewsletter.com
Sites of Note
Subscriber Fred Evans invites
you to his site at www.four11pluss.com
Testracking - The New
Paradigm
By Glenn Gordon
(c) Glenn Gordon All Rights Reserved
As you undoubtedly know, the process of
learning all you need to know to start an online business can seem
overwhelming at times. And, if you haven't come to the same conclusion by
now I will let you in on a little secret - it's even worse than you thought.
By that I mean that the volume of things you need to know is so big, you
should feel fortunate that you were blissfully aware of most of it in the
beginning, or you would have given up before you started. But being willing
to learn from the school of hard knocks can carry you through the toughest
part. I am reminded of Henry Ford's comment, "The school of hard knocks is
the best school there is, but its graduates are too old to work!"
Fortunately a hard knocks school degree isn't required to succeed online,
just continued enrollment and the hard work that goes with it. But the bar
keeps ratcheting upward because of what others are willing to do to succeed.
One area that seems to be receiving more and more attention by sharp
businesspeople is - to coin a new word - testracking. I don't know of an
existing word that will really describe what it means, so let me explain.
Two questions
More than likely, you just threw your first web page up to see what
would happen. For a few of you, it was instant success. For most however,
you could almost hear the collective yawn from your site visitors, or
perhaps the echo of their mouse click as they went elsewhere. Then you asked
yourself one or both of the 2 critical questions that determined whether you
succeeded or failed. The first is, "What do I need to do to improve my
sales?" To answer that, untold numbers of sites offered you strategies,
formulas and fool-proof methods to improve your site, your sales page, your
product-creation methods, ad nauseum. And you undoubtedly spent some (or a
lot of) money and time exploring these promises. How wisely you chose the
"experts" whose advice you took had a big influence on the results. But at
some point, as some success gave you a thirst for more, you may have faced
the second big question, which is "How can I measure what parts of my
total advertising and sales process are working and which aren't?" The
answer to this question is the crux of what I am calling testracking.
The importance of measurement
There is a phrase in quality control circles that says "You can't control or
improve what you can't measure." And it's true not only in product
manufacturing, but also in your sales process. Unfortunately, your visitors
don't take the time to leave you notes that say, I didn't order because your
order process was too hard, or, Your sales letter was boring, etc. They just
leave without purchasing and you never know why. You have only one measure
of success - sales - but you have no idea what changes in what areas will
bring you the biggest improvement.
Ad tracking - the first step
Of course, where there is a need, someone will produce a product or service
to fill it. You are undoubtedly aware of, and probably use, some kind of ad
tracking service. It tells you, at a minimum, which ads brought you how many
visitors. It may also track to the point of sale, telling you which ads
produced the most sales. So far, so good. For pay-per-click ads, ad tracking
has been around for a while, but Google recently took it to another level.
Instead of just telling you which ads and keywords brought you visitors,
Google now provides - free!- a superior ad tracking service the call
Conversion Tracking. You utilize it by adding a small bit of code on a page
reached only after a desired outcome (a sale, in most cases) has been made.
The result is a detailed understanding of exactly which ads and keywords
produced how many sales - think of the possibilities for tweaking and
testing to optimize your sales dollars! You can also take advantage of an
enhanced version of the service (still free) that allows you to specify the
conversion type - sales, leads, sign-ups or page views. You can also assign
your own unique revenue values to the results obtained. If you are using
Google AdWords or are thinking about PPC advertising, this is definitely the
way to go. And if you are advertising in other venues such as ezines, there
are various tracking solutions available at a reasonable cost, many of which
track through to the sale.
Going beyond - to testracking
But what about tracking affiliate programs? And if there is a spot on your
sales page that is so boring or unbelievable that lots of visitors simply
leave, how would you know? How can you run "what if" analyses and find how
they would affect your conversion rate? How can you track the entire path a
customer takes with a single tracking URL? The answer to these and a host of
similar questions are wrapped up in the new level of sophisticated sales
process tracking and testing - testracking - that is becoming
available. Like any other new tool, it only helps those who use it, and
penalizes those who don't. Even good sales-producing web pages grow stale
over time, and the best can still be improved. But if you don't have a smart
testracking tool in place, the number of variables involved will make
change a guessing game, with your wallet at stake!
There are a number of tools that attempt to bring this
issue under control, but only one that I know of that really succeeds. It
produces 8 powerful reports covering traffic evaluation (where they are
from, how much of each page they covered, etc), visitor footprints (follows
their actions and the effects each section has on them), traffic flow
analysis (follows your visitors through to their last action), web page
statistics (which section performed well and which needs replacement), ad
and search engine reports (which ads, which search engines and which
keywords produced sales), and much more. And you can customize the
reports to show what you want - you set up the filters to tell you exactly
what you want to know. Perhaps the greatest value to you is the ability
(impossible until now) to track activity on a website you promote but don't
own - affiliate sites. Find out how many sales, as well as actions, resulted
from your promotions, not just how much traffic. Discover which affiliate
program is really producing for you, and which of your affiliate ad
campaigns work and which don't.
It's time to narrow the gap between the information that
is available and what you are now using in your online business.
You can check out this tool for free at
http://www.BusinessBuilderNewsletter.com/CA
Glenn Gordon
Building Success Online at
http://www.ur-in-business.com
The Ultimate Autoresponder Guide at
http://www.allaboutautoresponders.info
BusinessBuilder Newsletter at
http://www.businessbuildernewsletter.com
This article contains 1146 words and may be
freely reproduced as long as the resource information above is included.
If you found the above article
helpful or it has triggered some additional thoughts or suggestions, send
them to me at
Feedback@BusinessBuilderNewsletter.com
Your Invitation
I would like to invite you to join our All
About Autoresponders affiliate team. You earn 50% commission on all
sales, and there's nothing like it on the net. For details, go to
http://www.allaboutautoresponders.info/Affiliate/
How To Use PopUps With Google
Adwords
Copyright 2004 Steve Shaw
One of the common issues that marketers face when using
Google Adwords, is that the use of popups on the target
page for their ad is not permitted. Many Adwords
advertisers just completely remove popups from their web
site, which can not only significantly damage the
profitability that results from other traffic sources, but,
as we shall see, it is also not entirely necessary. This
article looks at alternative solutions, which when
implemented can virtually double the ROI (Return On
Investment) for Adwords ads.
It is well recognized that by capturing the visitor's email
address, and then following up with them via an effective
auto-responder campaign, marketers can more than double
their chances of clinching the sale. Popups can be a very
effective way of doing this, often helping to convert 50%
of more of visitors to subscribers.
With Google Adwords however, because popups are not
permitted, you need to look for other ways in which you can
maximize the visitor-to-subscriber conversion ratio, and
thereby also maximize the value you get out of each
click-through to your web site.
Here are three main ways in which you can do this:
1. Set your target page for your ad as a so-called 'name
squeeze' page - this means the whole page you direct them
to is focussed on one thing, to get their name and email
address, following which you can always redirect them to
your normal sales page to try and 'make the sale'. You
still need to make sure of course that your ad accurately
reflects your target page.
As an example of how to do this, let's say you sell cheap
widgets, and your ad is displayed for the keywords 'cheap
widgets'. Write a report or an ebook on 'How To Choose The
Best Cheap Widget' and offer it for free on your name
squeeze page, in return for their email address.
2. Use a special type of popup that doesn't actually
display in a new browser window, but 'hovers' over your
existing web page - this type of popup is not detected by
Google (nor for that matter can they be prevented by popup
blocker technology), and works in a similar way to dynamic
menus, which of course are perfectly permissable. I have
been using this type of popup very successfully for many
months in conjunction with Adwords.
You can get a free copy of the software I use by sending a
blank mailto:optinover@takanomi.par32.com.
3. Put popups on other pages - Google does not stipulate
that you should no popups on your web site, only on the
target page for your ad. This means that if your target
page encourages visitors to click through to other areas of
your web site, you can add put popups on these other pages
to help capture your visitors email address.
For example, if you have a long sales letter, try splitting
it up onto two or more pages. Your popup(s) can be placed
on any of the other pages. I use PopUpMaster Pro to ensure
that the popup does not appear if certain links are pressed
- this means that you don't show the popup to visitors who
click through to read other pages of the sales letter or to
order, but otherwise (if they leave your web site) you show
them an exit popup to try and grab their email address
before they are 'lost forever'.
Use one of the above methods, and you should find that you
capture the details of many more visitors who click through
from your Google Adwords ad - and by doing this, together
with an effective autoresponder campaign, your return on
your ad could greatly increase too.
----------------------------------------------------
Steve Shaw creates systems and software for effective
e-marketing. For the technical edge on e-marketing, and to
claim some valuable bonuses, you can subscribe to his
popular newsletter at http://takanomi.com/newsletter.
A Final Note
Thanks for joining us. Let me know what you
think,
positive or negative, what you would like to see an article about, a gripe
you have, or whatever, to
Feedback@BusinessBuilderNewsletter.com
Glenn Gordon |