BUSINESSBUILDER NEWSLETTER

Hi, Glenn Gordon here with another BusinessBuilder.

[firstname], it's your turn!

Submit Your Bio
First, [firstname], is a call for you to submit a short bio on yourself and your online business. How did you get to where you are, regardless of where that may be? I'm not looking just for ama^zing success stories - just stories about ordinary people like you and me.  I will be selecting interesting submissions for publication in the newsletter. Please don't make it an ad, although it is fine if you include your website name and URL. I can't guaran^tee whose or how many will be published, but I will try to acknowledge each one with a personal note. Send your bio to
SubBio@BusinessBuilderNewsletter.com

Submit Your Site
Second, if you think your site is great, near great or on the way to becoming great, send me the URL for possible publication in an upcoming Sites of Note section. Send it to
SitesOfNote@BusinessBuilder
Newsletter.com

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Subscriber's Bio
None this time; send my yours!

Inside the Purchase Process (225 KB PDF file)

http://www.ur-in-business.com/bonus/
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You are receiving the BusinessBuilder Newsletter because you subscribed to it. However, if you don't want to receive any more issues, unfathomable as that sounds to me, follow the instructions below and you will be removed immediately.

Note: If you have only text capability, I recommend you go online to see the HTML version. It's much more interesting! Go to
http://www.BusinessBuilderNewsletter.com/archive/bb032203.htm

Hello, welcome again to another issue of the BusinessBuilder Newsletter. Spring has arrived here in the Dallas area and it is most welcome. I hope you are seeing some signs of spring where you are.

LifeBuilder thoughts for today.....
The stress of building a business can take a terrible toll on the family. Read about how to handle it in Your Business and Your Family at
http://www.businessbuildernewsletter.com/archive/lb032203.htm

One of my frustrations with each issue is deciding which articles to include beside my own, without bloating the newsletter to an unmanageable size. I have decided that one simple answer is to include some links to articles I have found to be particularly insightful. See the first one below - Personal Branding Basics.

Also I invite you to send in your most thorny question or problem to be answered in the new section called Answers to your Questions. Send them to Questions@BusinessBuilderNewsletter.com

In this issue:

- 5 Reasons To Write Articles
- Dealing with Spam
- Personal Branding Basics...
- Product Off^er
- Selling Backend Products
- Sites of Note
- Tax Suggestion
- The Ama^zing Formula
- Power Advsertising
- Ezine Publishers
- A New Concept
- Bonus items
and more.....

5 Reasons To Write Articles
By Glenn Gordon
(c) Glenn Gordon - All Rights reserved

It has been stated widely and often that writing articles is one of the best ways to promote your business. In case you are still wondering about the value of writing articles, here are 5 reasons why you should.

1. They give you a foundation for an ezine.
I may be in the minority, but the newsletters I am most drawn to are the ones with original articles. Even if they are only or primarily about the ezine publisher, if they are well written, they invite readers. You of course don't have to publish an ezine to write articles, but the two go together in a powerful way.

2. They make your ezine unique.
If your article is well written, it will carry something of your personality. If it is truly informative, so much the better. I am most likely to read an article if it contains information that I know I won't be likely to see elsewhere. I also make sure I read that ezine when it comes. Of course, I am also more likely to read whatever else is in that issue. Isn't that how you want your subscribers to feel and react?

3. They lend an aura of authority.
The proliferation of online newsletters has given untold writers the opportunity to be seen and read by more people than any other medium I can think of. This platform puts the writer in a position of authority on the subjects being written about. But an aura can quickly wear off if there is no substance beneath it. Stick to the areas you have good knowledge about.

4. They spread awareness of your business.
Most articles are written for an immediate audience in an ezine. However, don't miss the benefit and viral possibilities of getting your articles published in lots of other places. Even beyond the customers an article may bring directly to you, your search engine ranking can also be improved as your article with embedded links shows up on a variety of other sites.

5. They offer the opportunity to clarify your thoughts.
Let's face it, of the thousands of thoughts that go through our minds each day, only a few stay long enough to become clear and cohesive. The average for what we say isn't much better. But the things we write stubbornly sit there in front of us, inviting evaluation and improvement. Take this opportunity to really think about what you have written, and evaluate its content, logic and flow. You may be amazed at the benefits of this exercise, not only for your writing, but for your thinking and speaking as well!

In a later article, I will offer some suggestions on the "hows" of article writing. In the meantime, I hope these "whys" are enough to get you started on that article lurking in your mind!

Glenn Gordon
Building Success Online at
http://www.ur-in-business.com
The Ultimate Autoresponder Guide at
http://www.allaboutautoresponders.info
BusinessBuilder Newsletter at
http://www.businessbuildernewsletter.com

This article contains 473 words and may be freely reproduced as long as the resource information above is included.

If you found the above article helpful or it has triggered some additional thoughts or suggestions, send them to me at Feedback@BusinessBuilderNewsletter.com

Dealing with Spam

It seems that the subject of spam, spam filters and their consequences to Internet businesses pops up in this newsletter almost every issue. I'm sure it is something you think about often also, whether it's because your response rates are down, because you are having to delete more spam/junk emails, or because you click Remove Me, only to find that the email address was bogus.

I don't have any new answers, but wanted to pass along the word on an upcoming product called BlockThatSpam, being introduced by Michael T. Glaspie. Beyond promising that it will forever change the way email, junk mail and spam are handled, very little information has been released yet. But, on the possibility that it may prove significant, I wanted to give you a heads up on it. You can learn more by going to http://www.blockthatspam.com/bts.cgi/1608

Personal Branding Basics...
Andrea O'Neill provides some excellent suggestions in her article Children: The Original Personal Brand Gurus

Product Offer

In the last issue I extended an offer to exchange copies of my All About Autoresponders product for links to some of my autoresponder tutorials, plus reduced prices for those who weren't among the first 25 to respond. Although the fr^ee off^er has expired, I want to continue the off^er for the reduced pricing as follows.

If your site concerns Internet business, marketing etc., placement of my tutorial links there will be good for $20 off the current $37 price. That gets you the product database, complete user's guide and monthly autoresponder bulletin for on^ly $17! That's an unbeatable deal! All About Autoresponders, if you don't know, is the only comprehensive buyer's and user's guide to autoresponder products and currently sells for $37. You can read all about it at http://www.allaboutautoresponders.info/offer

How should you respond? I don't expect you to put the links up before you get your name in the pot. Just email me the web address where the links will appear and when I can expect to see them. Email to:
TLink@ur-in-business.par32.com

I will review your site to confirm it is a good fit. If I feel it isn't, I will email you and tell you so. Sorry, but it doesn't do you or me any good to have links on your site if your visitors have no interest in autoresponders. If I feel your site is a good fit, I will check back to confirm the links have been posted and send you the $17 payment address.

The links as they should appear:

Autoresponders - Where do they come from?
Fr^ee autoresponders - Should I use one?
How to use autoresponders - What can they do for me?

Link addresses:
Autoresponders -
http://www.allaboutautoresponders.info/
autoresponders/autoresponders.htm
Fr^ee autoresponders -
http://www.allaboutautoresponders.info/
free_autoresponder/free_autoresponder.htm
How to use autoresponders -
http://www.allaboutautoresponders.info/
howto_use_autoresponders/howto_use_autoresponders.htm

Again, to get in on this deal, send me an email with your link page address to
TLink@ur-in-business.par32.com

And what about those who have already purchased All About Autoresponders? For you I will off^er a blanket 50% off any product I have for sale. This applies to info-products at
http://www.ur-in-business.com/infoproducts.htm
and info-products offered for sale in past issues of the BusinessBuilder. This off^er doesn't apply to products for which I have only an affiliate relationship, but isn't limited to a certain number of respondents. All current AAA customers are eligible. Reply by email as indicated above and tell me what product you want to purchase, and I will get back to you as soon as possible.

Selling Backend Products
By Judi Singleton

When selling on the internet ask anyone who really
knows and they will tell you that selling a
backend product is where the money really is. You
are looking for repeat customers. They will make up
most of your in^come.

Well, what if you only sell one product? On the
internet you have plenty of choices. There are
thousands of affiliate programs out there. They
are the perfect backend product. Find one that
matches your site and what you are selling for
instance I have an herb ezine I sell targeted
advertising for alternative medicine sources. My
perfect backend product for this site is an herb
affiliate program or a vitamin program, a weight
loss program. They are all perfect backend
products for me. Any of these programs will bring
you extra in^come with no extra work on your part.
To make the most backend in^come you need to sell
affiliate products that are related but not
competitive to your product or program.

The best way to sell repeat customers is to follow
up on them. However you don't want hard sell them.
Your customers are your most valued asset and you
should let them know this.
-Give them fr^ee stuff
for instance I give them a fr^ee ad. If their ad
does not do too well I run it again.
-Give them dis^counts If they buy an advertising package I give them dis^counts. I always try to give my loyal repeat customers a sale that no one else gets.
-Off^er special bonuses you didn't advertise

Here's a sample outline to follow-up on your
customers.

Message 1: Right after a purchase I follow-up with
a thank you letting them know how they can get
other products.

Message 2: 2 Days later- check up. Ask them if
everything has gone well with the product and if
they need any help. This is where I ask my
advertisers if they got good results from their
ad. If not I run it again for fr^ee.

Message 3: 2 Days later- surprise bonus In this
email give them a special bonus that was not
mentioned in your sales letter. I give them at
this point a fr^ee article about themselves in my
ezine. Not only do I get the pleasure of knowing
who they are and what they sell but other
subscribers get to know them. It gives my
customer some good advertising. Win, Win.

Message 4: 5 Days later- testimonial letter Ask
them what they though of your product, if they
give you good comment ask if you can quote them.
I have a lot of nice words come to me this way,
which gives me valuable testimonials.

Message 5: 2 weeks later I off^er them a bonus
product - maybe a subscription to my paid ezine
at a reduced rate. I have been allowed to get to
know a lot of my loyal customers really well this
way. Building a relationship is what it is all
about. Be authentic - it comes through to the
customers.

About the Author
Judi Singleton is the webmistress of Jassmine.com, Gotojassminesitenow.com, and byjassmine.com. She publishes six ezines. Get some
targeted advertising. Join her ezines now.
http://www.jassmine.com/ezines.shtml

Sites of Note

None this time, send me yours!

Tax Suggestion

If taxes get you down, be prepared for next year. Get a copy of the Internet Tax Helper. It organizes the various categories of in^come and expenses so when next year comes around, you will be ready, instead of digging in your files to find all those receipts (if you even have them!). See all about it at
http://www.ur-in-business.com/taxhelper

The Ama^zing Formula

Marlon Sanders' "Ama^zing Formula That Sells Products Like Crazy" is still his top selling product, because the word has gotten around that, simply put, it works! With a triple mo^ney back guaran^tee, you can't go wrong. See it at
http://www.amazingformula.com/cgi-bin/t.cgi/194775

Power Advertising

Graphics may catch the eye of your site visitors, but the copy is what sells. But is your copy really selling? I'll bet you will agree that your site is not selling as well as you expected, nor as well as your products warrant.  It's time you took advantage of Power Advertising. See it at http://www.discoverpoweradvertising.com/index.php?11411

Ezine Publishers

If you are starting an ezine or plan to, there is a tool that you will want to look at. It is Ezine Announcer, the tool that automates all the submissions that bring you subscribers. Get it at http://wetrack.it/eza/af.cgi?611

A New Concept

There's a new resource that you should get familiar with. Whether you are looking for information on driving traffic, search engine optimization, creating e-books, or whatever, you can immediately find out what the best-selling products are for that topic. How? Go to the ClickBank mall. It cuts through all the hype and lists over 2000 of the top-selling products to meet your needs. Visit it at
http://www.ur-in-business.com/CB

Place your ad on my new Classified Ad page FR^EE
(and also display it on 1400 other sites!)

I have been glad to see some of you posting your ads. There's still lots of space! Go to
http://www.ur-in-business.com/cgi-bin/class/classifieds.cgi

Building Your List?

If your e-zine list is taking too long to build, there are others that will build it for you, and for fr*ee.
Get the details on how this system can start working for you in less than five minutes.
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A Final Note

That's all for this time. I have enjoyed assembling this issue and hope it has been helpful for you. Thanks for joining us, [firstname]. Send your comments, positive or negative, what you would like to see an article about, a gripe you have, or whatever, to
Feedback@BusinessBuilderNewsletter.com

To your success,

Glenn Gordon

Copyright (c) 2003 Glenn Gordon
Owner, You're In Business