BUSINESSBUILDER NEWSLETTER

Hi, Glenn Gordon here with another BusinessBuilder.

It's your turn!

Submit Your Bio
First, [firstname], is a call for you to submit a short bio on yourself and your online business. How did you get to where you are, regardless of where that may be? I'm not looking just for ama^zing success stories - just stories about ordinary people like you and me.  I will be selecting interesting submissions for publication in the newsletter. Please don't make it an ad, although it is fine if you include your website name and URL. I can't guaran^tee whose or how many will be published, but I will try to acknowledge each one with a personal note. Send your bio to
SubBio@BusinessBuilderNewsletter.com

Submit Your Site
Second, if you think your site is great, near great or on the way to becoming great, send me the URL for possible publication in an upcoming Sites of Note section. Send it to
SitesOfNote@BusinessBuilder
Newsletter.com

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Subscriber's Bio
None this time; send my yours!

5 Dirty Lies of Internet Marketing (1.2 MB exe file)

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Hello, welcome again to another issue of the BusinessBuilder Newsletter. The lawn has been mowed and fertilized but that is only the beginning of what needs to be done. Too much to do, so this issue won't have everything I planned to put in it, but Kevin Bidwell has contributed a great article and I have some updates on the spam front.

LifeBuilder thoughts for today.....
No LifeBuilder today. See the archive at
http://www.businessbuildernewsletter.com/lifebuilder/

I invite you to send in your most thorny question or problem to be answered in the new section called Answers to your Questions. Send them to Questions@BusinessBuilderNewsletter.com

In this issue:

- Spam Again
- Monitoring Visitor Conversion...
- Creating Products That Will Make You Money
- Your Invitation
- Sites of Note
- Experiencing Tax Pain?
- The Ama^zing Formula
- Power Advsertising
- Ezine Publishers
- A New Concept
- Bonus items
and more.....

Spam Again

I guess I am particularly tuned into the issue of spam, spam filters and their unintended effects, but a few new items popped up on the horizon the last few weeks in that regard.

The first is a service offered by cognigenmail.com
It works by requiring mail from any address to be verified before delivery. The sender verifies the message by replying to a confirmation email. Spam sources will not receive the confirmation email so the message is never delivered to you. Messages from friends who receive and reply to the confirmation email will be delivered to you. Later messages from that address will be delivered without requiring confirmation. Costs for the service run from $5-11 per month. I am just in process of trying it out so can't comment on how well or easily it works. See the details at www.cognigenmail.com

The second is a nifty service provided by NewsMon. It is especially applicable for publishers like me, and ezine readers like you! You start by downloading a free application. You register for newsletters you want to receive. Each day, the NewsMon application checks to see if there is a new issue of any of your ezines. If so, you can click to view them online. In other words, using Newsmon removes the email equation from ezine delivery. No email, no spam filter problems. Go to www.newsmon.com to get details. I have registered with them, so you should be able to set up to receive notice of the BusinessBuilder, including this issue. This is a new service, so don't expect a lot of ezines to be signed up yet. If it works as advertised, however, it could be a boon to both publishers and ezine subscribers.

Finally, a new product about to be released by Michael Glaspie. Although no details have been released, I am guessing it will be something along the lines of the Cognigen product mentioned above, although I could be completely wrong. You can learn as much as I know by going to
http://www.blockthatspam.com/bts.cgi/1608

Monitoring Visitor Conversion...
If you're serious about knowing the facts about your visitor trends, see this article http://www.jimnovo.com/WebTrends-Tracking.htm

Creating Products That Will Make You Money
Copyright 2003 by Kevin Bidwell
All-In-One-Business.com

When the Internet was young, most people thought
it was a gold-mine. Just put any old product
"online" and you will make thousands of sales
overnight.

Now the reality has set in.

The truth is most products will NOT make money
online. The ones that will have the proper
combination of demand, supply and profit margin.
Wise Internet business people take the time to do
the research first--and know whether or not the
demand is there BEFORE they build a site and
advertise it.

This article will enable you to choose a product
that will make you money.

1. BRAINSTORM

For some this is the easiest part, for some this
is the hardest. I tell my students to make a list
of everything they know about, enjoy or are
trianed in as a "start" point. You want to
brainstorm specific products, problems in the
world around you and/or topics of interest.

Try to get at least 100 ideas or topics.

2. RESEARCH

The next step is to look closely at the number of
people who are already online looking for the
product, service or topic you have in mind.

Taking your list in hand, go to:

http://www.All-In-One-Business.com/wt.html

This tool will allow you to accomplish the
following:

(1) Develop a list of Internet search keywords and
phrases for each one of your ideas you
generated in step one.

(2) Find out EXACTLY how many searches are
performed for those particular topics on each
search engine each month.

(3) See exactly how many other sites are
"competing" for those very same "clicks."

This tool is INVALUABLE in determining whether or
not a particular topic or product has an existing
demand on the net. There is nothing else like it.

You need to run a COMPETITION REPORT with KEI for
each of the ideas you generated in step 1. Play
around with the free trial to get an idea of how
the tool works, then get a one day or one week
membership to do your research. The free trial
doesn't give you enough data and does not allow
you access to reports from the top search engines.

Separate the reports into "keyword
clusters"--meaning groups of keywords all related
to the same theme. For instance:

If you were researching the demand for "watches"
on using this tool, you would likely look at
"watches", "watch", "wrist watch", "timex", etc.
All of these keywords would have their own traffic
numbers BUT ALL PERTAIN TO THE SAME PRODUCT
GROUP. This is a "keyword cluster."

When you look at the results of your report, you
will see each of your product ideas will fall into
one of three catagories:

(1) Ideas with little or no traffic or demand.

These will not sell well online. There just isn't
the demand. You can forget this list.

(2) Ideas with solid demand (at least 100+/day for
the keywords related to that idea) and low
competition-- less than 1 site for every 5-10
visitors.

These are great ideas that can generate
traffic--these are your easiest source of profits.

(3) Ideas with solid demand and HIGH competition
(more than 1 site for every 5 visitors.)

These need to be evaluated further. It is
possible to dominate a saturated market and make
tons of money, but you need to evaluate how
difficult that will be.

3. CHOOSE PRODUCTS

Start with the keyword clusters from (2) above.
These are ideas with solid demand and low
competition.

You want a product that will solve a problem for
your target audience. You also want a product you
can sell at enough of a profit to cover your
wholesale cost, advertising and overhead and still
leave a profit for yourself.

When there is a solid demand with low competition,
you can often accomplish this very easily, since
much of your traffic can likely come from search
engines.

To evaluate the results from (3) above, you will
need to look at a couple other things. These
products/ideas were the ones with high demand but
also with high competition. To be effective here
you need to have products you can:

* Offer through a network of established
affilaites -OR- * Offer through direct opt-in
marketing -OR- * Offer through high traffic
websites.

This requires much more effort than the keyword
clusters you identified in (2) above and most
people either don't have the perseverance or the
skills to get it accomplished. This can be
lucrative, but it can also be difficult.

There is no doubt the Internet is the future of
commerce. You can be a success story if you will
just brainstorm as many ideas as possible,
research the market demand and supply and secure
products you can market profitably and
effectively.

===========================
Kevin Bidwell is owner of http://www.all-in-one-business.com/cgi-bin/at.cgi?a=230978


Kevin is offering a FREE BUSINESS START-UP KIT to everyone who visits his site.  If you liked this article, you will want to subscribe to his newsletter.  Send a blank email to:
nwslttr@quicktell.net


This article may be reprinted for use in newsletters and websites provided that this information box is kept intact. Email notice of intent to publish is appreciated but not required:  Kevin@All-In-One-Business.com
 

Your Invitation

I would like to invite you to join our All About Autoresponders affiliate team. You earn 50% commission on all sales, and there's nothing like it on the net. For details, go to http://www.allaboutautoresponders.info/Affiliate/

Sites of Note

None this time, send me yours!

Experiencing Tax Pain?

If taxes have you down, be prepared for next year. Get a copy of the Internet Tax Helper. It organizes the various categories of in^come and expenses so when next year comes around, you will be ready, instead of digging in your files to find all those receipts (if you even have them!). See all about it at
http://www.ur-in-business.com/taxhelper

The Ama^zing Formula

Marlon Sanders' "Ama^zing Formula That Sells Products Like Crazy" is still his top selling product, because the word has gotten around that, simply put, it works! With a triple mo^ney back guaran^tee, you can't go wrong. See it at
http://www.amazingformula.com/cgi-bin/t.cgi/194775

Power Advertising

Graphics may catch the eye of your site visitors, but the copy is what sells. But is your copy really selling? I'll bet you will agree that your site is not selling as well as you expected, nor as well as your products warrant.  It's time you took advantage of Power Advertising. See it at http://www.discoverpoweradvertising.com/index.php?11411

Ezine Publishers

If you are starting an ezine or plan to, there is a tool that you will want to look at. It is Ezine Announcer, the tool that automates all the submissions that bring you subscribers. Get it at http://wetrack.it/eza/af.cgi?611

A New Concept

There's a new resource that you should get familiar with. Whether you are looking for information on driving traffic, search engine optimization, creating e-books, or whatever, you can immediately find out what the best-selling products are for that topic. How? Go to the ClickBank mall. It cuts through all the hype and lists over 2000 of the top-selling products to meet your needs. Visit it at
http://www.ur-in-business.com/CB

Place your ad on my new Classified Ad page FR^EE
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I have been glad to see some of you posting your ads. There's still lots of space! Go to
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Building Your List?

If your e-zine list is taking too long to build, there are others that will build it for you, and for fr*ee.
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A Final Note

Thanks for joining us. I have enjoyed assembling this issue and hope it has been helpful for you. Send your comments, positive or negative, what you would like to see an article about, a gripe you have, or whatever, to
Feedback@BusinessBuilderNewsletter.com

To your success,

Glenn Gordon

Copyright (c) 2003 Glenn Gordon
Owner, You're In Business