BUSINESSBUILDER NEWSLETTER


May 3, 2003
Hi, Glenn Gordon here with another BusinessBuilder.
By subscription only! Welcome to this issue of the BusinessBuilder Newsletter, currently being published every other week and now a proud member of the Ezine Publishers Association. Publishers, join fr^ee at http://www.EzinePublisher.org

Published by Glenn Gordon
Contact me at
Feedback@BusinessBuilderNewsletter.com

You are one of 900+ BBN readers. This list is 100% Optin. If you no longer wish to remain on our list, easy  directions are at the very bottom of this mailing. Please don't reply to this message to remove your name.

The BusinessBuilder is dedicated to bringing you relevant articles, tips, resources and ideas that will truly help you build your online business. I am always looking for suggestions for other newsletter content that would be more helpful to you. Give me a yell at
 Feedback@BusinessBuilder
Newsletter.com

It's your turn!

Submit Your Bio
First, [firstname], is a call for you to submit a short bio on yourself and your online business. How did you get to where you are, regardless of where that may be? I'm not looking just for ama^zing success stories - just stories about ordinary people like you and me.  I will be selecting interesting submissions for publication in the newsletter. Please don't make it an ad, although it is fine if you include your website name and URL. I can't guaran^tee whose or how many will be published, but I will try to acknowledge each one with a personal note. Send your bio to
SubBio@BusinessBuilderNewsletter.com

Submit Your Site
Second
, if you think your site is great, near great or on the way to becoming great, send me the URL for possible publication in an upcoming Sites of Note section. Send it to
SitesOfNote@BusinessBuilder
Newsletter.com


Please rate this Ezine at the Cumuli Ezine Finder.
http://www.cumuli.com/ezines/ra22504.rate
<a href="http://www.cumuli.com/ezines/ra22504.rate">
for A^OL users.


Today's Thought

The concept of two people living together for 25 years without having a cross word suggests a lack of spirit only to be admired in sheep.
A.P. Herbert (1890-1971)


Remember NewsMon!

A new way to get the BusinessBuilder and your other favorite ezines - it's NewsMon. You start by downloading a free application. You register for newsletters you want to receive. Each day, the NewsMon application checks to see if there is a new issue of any of your ezines. If so, you can click to view them online. In other words, using Newsmon removes the email equation from ezine delivery. No email, no spam filter problems. Go to www.newsmon.com to get details, and after you download, sign up to receive notice of future issues of the BusinessBuilder.


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Beat the Sp^am Filter software. Check your e-mails for trigger words with the Filter Buster software. With FR^EE Master Resale license. Get it at
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Kevin Bidwell "The Marketing Wizard" is giving away a free business start-up kit to everyone who visits his site:
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And Remember...

Money Isn't Everything... But it sure keeps the kids in touch.


Here's a Tip For You

Wake Up News is a utility that automatically loads the newspapers of your choice every morning and wakes you up when it's ready! You can use it at home or at your workplace (without the alarm) so your newspapers are ready when you walk-in. Wake Up News has been designed  to be the equivalent of a Virtual Paperboy, you can use ANY newspaper you wish, from the New York Times to your local daily newspaper, it has more than 3000 built-in newspaper links or you can add your own.
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Free (and not free) Resources

See the full list of resources on my site at
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Add audio to your web page.
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Free online calculators
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Subscriber's Bio
None this time; send my yours!


Subscription Information

In case this newsletter was forwarded to you, you can subscribe by sending an email to
subscribe@ur-in-business.par32.com?subject=subscribe

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You will immediately get a bonus resource and the latest copy of the newsletter with your subscription.


Free Download

The 10 Commandments of Power Positioning. Magical marketing strategies by Michael Fortin. (463 KB PDF file)

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Note

You are receiving the BusinessBuilder Newsletter because you subscribed to it. However, if you don't want to receive any more issues, unfathomable as that sounds to me, follow the instructions below and you will be removed immediately.

 

Hello, welcome again to another issue of the BusinessBuilder Newsletter. I have several interesting things to bring you this time.

In the last issue I wrote part I of How to Write Articles. I was going to include Part II in this issue but decided instead to bring you something I haven't seen elsewhere - a method to halt the spam flood with a unique use of tools you probably already have. I present this idea with one note - it is so new I haven't been able to try it yet. However, I have thought it through several times and I believe it has merit. Let me know if you see any glaring holes!

LifeBuilder
thoughts for today.....

No new LifeBuilder today. See the archive here.


I invite you to send in your most thorny question or problem to be answered in the new section called Answers to your Questions. Send them to Questions@BusinessBuilderNewsletter.com


In this issue:

- A Hot Tip
- Stopping the Spam Flood

- The Spam Corner
- Will Someone Steal Your Copyright Online?
-
Your Invitation
- Sites of Note
-
Free Report

- Today's Marketing Tip
- Power Advertising
- Ezine Publishers
- A New Concept

- Bonus items
and more.....


A Hot Tip

It's not often that publication of the BusinessBuilder coincides with news of a special offer that just appeared and will soon be gone. But this is one of those times. I'm sure you have heard of Frank Garon and Lee Benson. You may well have also heard that they recently teamed up on a new project.

I know Frank and have great respect for what he has done. He gave me a great endorsement for my All About Autoresponders product when it was introduced and I got to meet him and hear him live at the Big Seminar here in Dallas in January. So when he announced the new Hypnotic Blueprint product with Lee Benson, I was interested. But frankly, I already have at least twice the good material I can put to good use, so I decided to pass on it.

But, I received and e-mail about a special offer for the Hypnotic Blueprint that even I couldn't pass up, and, since I'm trying to point you to resources that can be significant in your Internet business, I'm telling you straight out - go look at this one!! For only $4.95, they will send you a 340mb CD-ROM packed with how-to, step-by-step videos, audio lessons and over 100 pages of hardcore business strategies,
plus,
Four hours every week, for the next month, of personal coaching using a unique Voice-Over-IP chat room (meaning no long-distance phone charges - both voice and text!). Ask any question you like and get it answered live.

Of course, this isn't the complete HB product, but if it's not worth considerably more than $4.95, I don't know Frank Garon. BUT, if you don't grab it quick, this offer will be gone in a few days - May 6 to be exact. There's no obligation to continue with the HB program, of course.

And, if you are looking for an affiliate program like no other, that's reason enough to pull out your $5 bill - and get a nickel back. Go to http://www.HypnoticBlueprint.com/9481


Stopping the Spam Flood

By Glenn Gordon
(c) Glenn Gordon - All Rights reserved

It seems to be a fact of life that, the longer one has an e-mail address, the more spam arrives there. One answer to the spam flood has come from several companies, who, for a fee, stop all mail from sources you have not previously verified and forward it only if the sender replies to a verification request, something spam sources will not do.

This approach is quite effective, for a fee. The good news is that, if you have a website of your own with e-mail forwarding and autoresponder capability and an e-mail program like Outlook or Outlook Express, chances are you can duplicate most of the value of this service at no extra cost. To make it really effective involves turning your e-mail use inside-out, as it were. Instead of all mail being presented for your review unless you set up rules otherwise, incoming mail from verified addresses is automatically placed in what I call Welcome Mail folders. Most of the mail in your Inbox will be from people wanting to establish valid communication with you. The vast majority of spam will never appear at all. Sound too good to be true? Here’s how to make it all work.

You will need to set up 2 webmail addresses at your website. One I will call your Public Address (yourname1@yoursite.com), one your Private Address (yourname2@yoursite.com). Set up the Public Address to forward to a Verification Request autoresponder you also set up on your website. In that autoresponder message, say something like:

"Your message to (your name) is subject to verification before delivery. Please re-send it to (your Private Address) for review. If it is verified, you will receive notice and can communicate in the future without re-verifying.

I am sorry to have to require this extra step. It has become necessary to eliminate unsolicited e-mail.

Do not respond to this message; it is being sent by autoresponder."

Set up the Private Mail account on your Outlook or Outlook Express email program. There is no need to set up a Public Address account since no useful mail will arrive there.

Spam sources sending messages to your Public Address will not respond to the autoresponder message and so you will never receive those messages. Valid senders will respond to the autoresponder message and re-send their mail to your Private Address. The sender can use your Private Address from then on to send you messages.

For messages received at your Private Address, you will need to set up a "Welcome E-mail" folder or folders in your e-mail program to store valid email. You may want to set up one for family and friends, and one or more for business communications. Make rules routing messages to these various folders based on the sending address, using your address book list. That way, messages from your current friends, family and business associates will automatically be placed in respective folders for your spam-free viewing. You will also want to set up folders for viewing your favorite ezines, etc. (Note: Since many ezines are sent from addresses which won't accept replies, you will need to use your Private Address when signing up.) Of course, you can just operate out of your Inbox instead of setting up folders and rules, but since the Welcome E-mail folders are your last defense against spam, I don’t recommend it.

Don’t publish your Private Address anywhere and give it out only to those you want to communicate with. When you do give it out to someone, take their email address and make a routing rule so you will automatically receive their messages. Is there anything to stop spam from arriving at your Private Address anyway? No, but it should be small since you are not publishing your Private Address. And, more importantly, since your rules accept only e-mail from previously approved addresses, it will not end up in any of your Welcome E-mail folders. You will want to periodically scan the Inbox for valid messages awaiting verification. When you find messages from senders you want to communicate with, send a reply and set up a routing rule for that sending address. Note: The need to review your inbox for email you want to verify can be somewhat of a pain, but if you pay for the commercial services that I mentioned at the outset, the same step is necessary.

In general, you should set up other email addresses you publish to forward to the Verification Request autoresponder you set up above. An exception would be if you publish addresses like Questions@mysite.com where your customers need to contact you with any urgency. Set such messages to forward to your Private Address and establish a rule to route these messages to the proper folder. Of course, be sure to include the subject in the hyperlink so you can establish the routing rule based on that subject. I have yet to receive any spam sent to such addresses with the subject intact, so the routing rule should keep your folder spam-free.

You will need to visit your Public Address webmail account periodically to delete the spam that will collect there, since a full box will probably inhibit the operation of your Verification Request autoresponder. A small price to pay for spam-free email!

Glenn Gordon
Building Success Online at
http://www.ur-in-business.com
The Ultimate Autoresponder Guide at
http://www.allaboutautoresponders.info
BusinessBuilder Newsletter at
http://www.businessbuildernewsletter.com

This article contains 877 words and may be freely reproduced
as long as the resource information above is included.

If you found the above article helpful or it has triggered some additional thoughts or suggestions, send them to me at Feedback@BusinessBuilderNewsletter.com


Will Someone Steal Your Copyright Online?

- by Jim Edwards

(c) Jim Edwards - All Rights reserved
http://www.IGottaTellYou.com
=====================================

Whether intentional or unintentional, the theft of
intellectual property represents a real danger for everyone who publishes virtually anything on the Internet.

As more people set up shop online, many of them worry about having their words, articles, or other intellectual property stolen by others.

If you operate a website, or publish anything on the
Internet, you need to understand what you do and do not own with respect to that website.

Failure to do so can result in very nasty situations and
costly misunderstandings.

Virtually every day people ask me this question when it comes to copyrighting their material, either the website or a publication of some kind.

They ask something like "Do I need to formally copyright my ebook, website, article, special report or some other publication?"

The answer quite simply: It depends!

I'm not a lawyer, however I do know that when you write something down or type it into your word processor, you automatically enjoy protection under U.S. and international copyright laws. In short, as soon as you write it down you own it.

However, the online world has made it easier than ever to steal someone else's work, whether intentionally or not. To the degree you want to protect your copyright will dictate how formal you make the copyright process for your written works.

You can simply put a copyright notice on your material and leave it that or you can fill out some forms, send your work off to the Library of Congress (along with a check) and have your work formally copyrighted. I regularly do both with my work.

However, just because you go through the formal copyright process, enforcement of your copyright will ultimately come down to your ability to find someone violating your copyright and pursuing it yourself.

In other words, first you must find someone violating your copyright online and then take appropriate action to make them stop. No online police force exists to patrol the web looking for "violators!"

You start entering the gray areas when it you consider
copywriting an actual website.

Nobody owns the HTML tags it takes to display a web page on the Internet. However, someone can certainly own copyright to the words displayed on a website.

So does that mean it's okay to download somebody else's website, take the words off, and substitute your own words using their framework of HTML and graphics?

Not necessarily!

Someone can also hold the rights to graphics and codes they pay someone else to create for them and display on their website.

The U.S. Copyright Office offers a complete collection of information about how to copyright your information.

Log on to www.loc.gov/copyright/ for the most comprehensive guide you will find anywhere online.

Pay particular attention to the FAQ page
www.copyright.gov/faq.html which answers many important questions, including what copyright does and does not protect.

Go to www.copyright.gov/forms/ for all the proper forms necessary to officially file for your copyright.

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Your Invitation

I would like to invite you to join our All About Autoresponders affiliate team. You earn 50% commission on all sales, and there's nothing like it on the net. For details, go to http://www.allaboutautoresponders.info/Affiliate/


Sites of Note

None this time, send me yours!


Free Report

If you've ever wanted to write a book but never had the time, I highly recommend this Special Report: How To Write A Book in 14 Days!!
http://www.WriteABookNow.com/welcome/writeXnow/


==Today's Tip from Marketing Wizard Kevin Bidwell==

When you make a mistake in an email promotion, send an OOPS! follow-up letter along with the original *corrected* copy. It will increase your visits and sales.

Get a free Marketing eBook for subscribing to our daily tips.  Send a blank email to:
Tips@All-In-One-Business.com

Kevin  is also giving away a free business start-up kit to everyone who visits his site:
http://All-In-One-Business.com/cgi-bin/at.cgi?a=230978


Power Advertising

Graphics may catch the eye of your site visitors, but the copy is what sells. But is your copy really selling? I'll bet you will agree that your site is not selling as well as you expected, nor as well as your products warrant.  It's time you took advantage of Power Advertising. See it at http://www.discoverpoweradvertising.com/index.php?11411


Ezine Publishers

If you are starting an ezine or plan to, there is a tool that you will want to look at. It is Ezine Announcer, the tool that automates all the submissions that bring you subscribers. Get it at http://wetrack.it/eza/af.cgi?611


A New Concept

There's a new resource that you should get familiar with. Whether you are looking for information on driving traffic, search engine optimization, creating e-books, or whatever, you can immediately find out what the best-selling products are for that topic. How? Go to the ClickBank mall. It cuts through all the hype and lists over 2000 of the top-selling products to meet your needs. Visit it at
http://www.ur-in-business.com/CB


Place your ad on my new Classified Ad page FR^EE
(and also display it on 1400 other sites!)

I have been glad to see some of you posting your ads. There's still lots of space! Go to
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A Final Note

Thanks for joining us. I always preparing a new issue for you and enjoy your feedback. Send your comments, positive or negative, what you would like to see an article about, a gripe you have, or whatever, to
Feedback@BusinessBuilderNewsletter.com

Glenn Gordon

 

Copyright (c) 2003 Glenn Gordon
Owner, You're In Business