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Hi,
Glenn Gordon here with another BusinessBuilder. |
By subscription only! Welcome to this issue of
the BusinessBuilder Newsletter, currently being published every other week
and now a proud member of the
Ezine Publishers Association. Publishers, join fr^ee at
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Published by Glenn Gordon
Contact me at
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It's your turn!
Submit Your Bio
First, [firstname], is a call for you to submit a short bio on
yourself and your online business. How did you get to where you are,
regardless of where that may be? I'm not looking just for ama^zing success
stories - just stories about ordinary people like you and me. I will
be selecting interesting submissions for publication in the newsletter.
Please don't make it an ad, although it is fine if you include your website
name and URL. I can't guaran^tee whose or how many will be published, but I
will try to acknowledge each one with a personal note. Send your bio to
SubBio@BusinessBuilderNewsletter.com
Submit Your Site
Second, if you think your site is great, near great or on the way to
becoming great, send me the URL for possible publication in an upcoming
Sites of Note section. Send it to
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<a href="http://www.cumuli.com/ezines/ra22504.rate">
for A^OL users.
Today's Thought
A pessimist sees the difficulty in every opportunity; an optimist sees
the opportunity in every difficulty.
-- Sir Winston Churchill
Remember NewsMon!
A new way to get the
BusinessBuilder and your other favorite ezines - it's NewsMon. You start
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Here's a Tip For You
For a free image manipulator, look at
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Free (and not free) Resources
See the full list of resources on my
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If you're looking for a great inexpensive to-do list manager or PIM, why
not just download the PALM Desktop?
It's free, no Palm device required. With it, you can get a calendar,
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Need to format text for your
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None this time; send my yours!
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|
Hello, glad you joined us again for another issue
of the BusinessBuilder Newsletter.
I have several interesting things to bring you this time.
I have been busy lately on a new project, which I hope you
will find useful. If there is another issue that is as hot as the problem of
spam, it is the problem of security for Internet businesses - security for
downloadable products, security of
affiliate commissions, and security of the
site itself. Similar to the way I felt
about autoresponders when I started
All About Autoresponders,
I decided that these issues could use some concentrated treatment so I have
started a new site called All About Security.
I don't treat computer viruses or credit card fraud, just the issues that
are more closely connected to your online business. I have some very useful
free items to give to you, so go take a look at
www.AllAboutSecurity.info. If
you don't see what you need yet, be patient. I will be adding information
and resources, so bookmark it and come back.
LifeBuilder thoughts for today.....
No new LifeBuilder today. See the archive
here.
I invite you to send in your most thorny
question or problem to be answered in the new section called
Answers to your Questions. Send them to
Questions@BusinessBuilderNewsletter.com
In this issue:
- Are Your Popups Being Banned?
- How To Write Articles (Part II)
- If Ghengis Kahn Were Alive Today, Would People Read His E-mail?
- The Web's
Best-Kept Traffic Secret
- Your Invitation
- Sites of Note
- Free Report
- Today's Marketing Tip
- Power Advertising
- Ezine Publishers
-
A New Concept
- Bonus items
and more.....
Are your popups banned on the Internet?
=========================
1 out 5 people can no longer see your popups! You
can now get your share of the market back. Get the
new PopOver Generator now.
http://www.popovergenerator.com/x.cgi?id=22232&pid=9767
How to Write Articles (part II)
By Glenn Gordon
(c) Glenn Gordon - All Rights reserved
In a previous issue I covered the overall approach to writing articles,
pointing out that it wasn't so different from our normal processes of
thinking and speaking. But when you get that behind you, there is still the
mechanics aspect of article writing that makes a big difference in how well
it conveys your thoughts and how well it is received by the reader. Here are
some important tips.
Chunk It
Even though I break this rule regularly myself, it is still a good one to
keep in mind, as well as put into practice. That is, deliver your message in
small bites. Readers subconsciously react to written text on screen
differently than in a book. On screen, we tend to skim material and normally
won't wade through a paragraph that is average for a physical book. Three or
four sentences should be the limit for each section. Use a descriptive
heading to key the reader into the topic of each section. I can see this
paragraph is getting too long already....
Make it Flow
An article is normally meant to convey information, so must be presented in
a way that leads your reader through a series of closely related steps to
the proper conclusion. If the reader has to scratch his head to figure out
how the current sentence or paragraph relates to the last one, you have lost
the battle. Success here depends on you knowing where you are trying to go,
of course.
Keep it mainstream
I often read articles with major points hinging on my understanding of some
arcane fact. If that fact isn't within my grasp, the whole article or a
major portion of it may be lost on me. For instance, you can write about the
tragedy of Jean Valjean in a literature article, but don't expect the
average reader to know he was a major character in the novel Les Miserables,
let alone know why he is an example of a human tragedy. The more general the
audience, the more careful you need to be in this area.
More later.....
Glenn Gordon
Building Success Online at
http://www.ur-in-business.com
The Ultimate Autoresponder Guide at
http://www.allaboutautoresponders.info
BusinessBuilder Newsletter at
http://www.businessbuildernewsletter.com
This article contains 345 words and may be freely reproduced
as long as the resource information above is included.
If you found the above
article helpful or it has triggered some additional thoughts or
suggestions, send them to me at
Feedback@BusinessBuilderNewsletter.com
Are you doing anything to
make sure your e-mail is read?
If Ghengis Kahn Were Alive Today,
Would People Read His E-mail?, an article by Kennon Fort.
"The Web's Best-Kept Traffic Secret"
- by Jim Edwards
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
========================
Did you realize that thousands of website operators use a simple technique
to generate targeted visitors to their websites without paying a dime in
advertising? It's true.
In fact, the technique works so well that many of them don't want you to
discover how they get those thousands of website visitors and make so many
sales on virtual "auto-pilot."
Their method?
Creating tightly focused articles other people publish in
their ezines (online magazines and email newsletters) and post on their
websites. This method rates so powerful that some even call it "the web's
best kept traffic secret."
Now, you may ask, "Why would an ezine publisher or website owner publish
my articles for their subscribers?"
The answer: Content!
Over a 100,000 ezines and newsletters operate on the web (along with
millions of websites) covering everything from pets and cooking to
investments and real estate. Many of them need tightly focused content and
they simply can't produce all of it themselves.
Look at it this way... it's the same reason newspapers use the Associated
Press. Individual newspapers often can't afford staff writers to cover
every story, so they accept articles from outside their organization.
You can do the exact same thing for various ezines and websites catering
to your niche audience!
You can get valuable publicity -- exposure you often
couldn't even pay for if you wanted to -- by providing
valuable, content-rich articles in exchange for a byline
and a link to your website (called a "resource box")!
The following represent only a few of the enormous benefits of writing and
distributing simple articles online:
** Attain "Expert" Status **
Let's face it! In the eyes of virtually everyone who reads your articles
you rank as the "expert" on the subject.
Just look at people who write newspaper columns. You
may disagree with their viewpoints, but they still have an elevated status
in your mind compared to the "average Joe" off the street.
** Pre-sell Website Visitors **
If your article appeals to a niche audience hungry for more information on
a very focused subject, you actually pre-sell them better than any sales
pitch. In their minds, you've already delivered content they really want
so when they click over to your site you already have a "reputation" in
their minds.
** Traffic Lasts Longer **
Even though the Internet changes very quickly, webmasters are usually very
slow to remove content from their sites. Once you get an article posted on
another person's website, you have an excellent chance of that article
staying there for weeks, months, even years.
** Increase Links To Your Site **
In a recent search I found just a dozen of my articles
posted on over 813 different websites! Not only do those postings bring me
traffic, but they also help my search engine positioning because of my
increased "Link Popularity."
** Builds Your Affiliate Base **
Fact: Affiliates always take the path of least resistance.
If you provide excellent articles they can easily post on their sites or
copy and paste into their ezines, your
affiliates will promote you more often and more effectively compared to
those who don't give them tools.
Plus, as you make more sales and publish articles, other people will see
you providing excellent tools and will want to sign up as your affiliate
so they can use them too!
** Build a Huge "Opt-In" Email List **
You can use articles to build up a huge list of subscribers by simply
compiling several articles into a series and delivering them at preset
intervals.
Often called a "mini-course," this technique allows you not only to prove
to your subscribers that you deliver great information, but enables you to
capture their name and email adress so you can send them articles and
special offers in the future (with their permission).
** Requires No Special Skills **
People often think they need to be a "writer" in order to publish
articles, but that's not true!
FACT: If you have a passion for a subject and can talk and explain things
like you would to a friend over a cup of coffee, you can write articles
people will love to read.
So if you operate a website selling virtually any type of product or
service (whether your own or as an affiliate), publishing and promoting
with articles should rank high on your list of traffic generation
strategies.
No other method of generating targeted traffic to your
website provides the quality, quantity and steadiness of traffic in such a
simple, straightforward, and cost-
effective manner.
----
Jim Edwards is a syndicated newspaper columnist and the co-author of an
amazing new ebook, "Turn Words Into Traffic," that will teach you how to
use free articles to quickly drive thousands of targeted visitors to
your website or affiliate link!
Click Here >
http://hop.clickbank.net/?urinbiz/ezarticles
Your Invitation
I would like to invite you to join our All
About Autoresponders affiliate team. You earn 50% commission on all
sales, and there's nothing like it on the net. For details, go to
http://www.allaboutautoresponders.info/Affiliate/
Sites of Note
None this time, send me yours!
Free Report
If you've ever wanted to write a book but never had the time, I highly
recommend this Special Report: How To Write A Book in 14 Days!!
http://www.WriteABookNow.com/welcome/writeXnow/
==Today's Tip from
Marketing Wizard Kevin Bidwell==
When you make a mistake in an email
promotion, send an OOPS! follow-up letter along with the original
*corrected* copy. It will increase your visits and sales.
Get a free Marketing eBook for subscribing to our daily tips. Send a
blank email to:
Tips@All-In-One-Business.com
Kevin is also
giving away a free business start-up kit to everyone who visits his site:
http://All-In-One-Business.com/cgi-bin/at.cgi?a=230978
Power Advertising
Graphics may catch the eye of your
site visitors, but the copy is what sells. But is your copy really selling?
I'll bet you will agree that your site is not selling as well as you
expected, nor as well as your products warrant. It's time you took
advantage of Power Advertising. See it at
http://www.discoverpoweradvertising.com/index.php?11411
Ezine Publishers
If you are starting an
ezine or plan to, there is a tool that you will want to look at. It is
Ezine Announcer, the tool that automates all the submissions that bring
you subscribers. Get it at
http://wetrack.it/eza/af.cgi?611
A New Concept
There's a new resource that you should get
familiar with. Whether you are looking for information on driving traffic,
search engine optimization, creating e-books, or whatever, you can
immediately find out what the best-selling products are for that topic. How?
Go to the ClickBank mall. It cuts through all the hype and lists over 2000
of the top-selling products to meet your needs. Visit it at
http://www.ur-in-business.com/CB
Place your ad on my new
Classified Ad page FR^EE
(and also display it on 1400 other sites!)
I have been glad to see some
of you posting your ads. There's still lots of space! Go to
http://www.ur-in-business.com/cgi-bin/class/classifieds.cgi
Building Your List?
If your e-zine list is
taking too long to build, there are others that will build it for you, and
for fr*ee.
Get the details on how this system can start working for you in less than
five minutes.
http://www.subscriptionrocket.com/cgi-bin/r.cgi?r=915
A Final Note
Thanks for joining us. I always preparing a
new issue for you and enjoy your feedback. Send your comments,
positive or negative, what you would like to see an article about, a gripe
you have, or whatever, to
Feedback@BusinessBuilderNewsletter.com
Glenn Gordon |