BUSINESSBUILDER NEWSLETTER


July 12, 2003
Hi, Glenn Gordon here with another BusinessBuilder.
By subscription only! Welcome to this issue of the BusinessBuilder Newsletter, currently being published every other week and now a proud member of the Ezine Publishers Association. Publishers, join free at http://www.EzinePublisher.org

Published by Glenn Gordon
Contact me at
Feedback@BusinessBuilderNewsletter.com

You are one of 1000+ BBN readers. This list is 100% Optin. If you no longer wish to remain on our list, easy  directions are at the very bottom of this mailing. Please don't reply to this message to remove your name.

Disclaimer: I will not knowingly run ads for products or services which are immoral or dishonest. However, I cannot take responsibility for the business practices of others, nor can I support any claims made in any of these ads. I urge you to carefully evaluate any offers you read here, as you would any other offer.

The BusinessBuilder is dedicated to bringing you relevant articles, tips, resources and ideas that will truly help you build your online business. I am always looking for suggestions for other newsletter content that would be more helpful to you. Give me a yell at
 Feedback@BusinessBuilder
Newsletter.com


It's your turn!

Submit Your Bio
First, [firstname], is a call for you to submit a short bio on yourself and your online business. How did you get to where you are, regardless of where that may be? I'm not looking just for amazing success stories - just stories about ordinary people like you and me.  I will be selecting interesting submissions for publication in the newsletter. Please don't make it an ad, although it is fine if you include your website name and URL. I can't guarantee whose or how many will be published, but I will try to acknowledge each one with a personal note. Send your bio to
SubBio@BusinessBuilderNewsletter.com

Submit Your Site
Second
, if you think your site is great, near great or on the way to becoming great, send me the URL for possible publication in an upcoming Sites of Note section. Send it to
SitesOfNote@BusinessBuilder
Newsletter.com


Please rate this Ezine at the Cumuli Ezine Finder.
http://www.cumuli.com/ezines/ra22504.rate
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Today's Thought

The man who will not try has failed already.
-- author unknown


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Beat the Sp^am Filter software. Check your e-mails for trigger words with the Filter Buster software. With FR^EE Master Resale license. Get it at
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Kevin Bidwell "The Marketing Wizard" is giving away a free business start-up kit to everyone who visits his site:
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And Remember...

These days, a person is considered genuine if he's up-front about being a phony.


Here's a Few Tips For You

And over here in browsers...
If you haven't looked at it, you might want to consider the newest version of the Mozilla open source browser,  Mozilla 1.4 You might also want to know that it will soon be split into a stand-alone browser Firebird, and a separate email client. You might also want to try SlimBrowser, which provides some advanced features on the Internet Explorer engine.

FileCourier 1.2
Send huge files securely from your PC to anyone over the Internet via e-mail. FileCourier encrypts large files so they can be sent without changing your network, firewall, or Internet settings.


Free (and not free) Resources

See the full list of resources on my site at
http://www.ur-in-business.com/tools.htm

New Google Toolbar
V2.0 of the ever-popular Google ToolBar is out and its features are sure to please blog-lovers while angering anyone who relies on pop-up ads for revenue (or newsletter subscribers). Its new features are
Pop-up Blocking, Automatic Form Completion, and BlogThis, a feature that allows bloggers to immediately make a posting to their blog about a site they are visiting at that moment. Go to Google.com.

SpyBot Search & Destroy, a better solution to the problem of sneaky programs that spy on your surfing habits and serve up ads.


Subscriber's Bio

None this time; send me yours!


Subscription Information

In case this newsletter was forwarded to you, you can subscribe by sending an email to
subscribe@ur-in-business.par32.com?subject=subscribe

or by going to
http://www.BusinessBuilderNewsletter.com

You will immediately get a bonus resource and the latest copy of the newsletter with your subscription.


Free Download

Proud to Be an American
A little late for the 4th of July, but here is a group of historical documents and current resources that all Americans ought to have at hand. Go to
http://www.ur-in-business.com/bonus/proud.zip

And, because all of my subscribers aren't Americans, I also have a great ebook called Customer Focused Web Strategies. Go to
http://www.ur-in-business.com/bonus/focused.exe


Writing a Book?

[firstname], there are techniques and approaches to writing that can take you from where you are, regardless of writing ability, to that book you want to write. I recommend that you look at this site.


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Power Advertising

Graphics may catch the eye of your site visitors, but the copy is what sells. But is your copy really selling? I'll bet you will agree that your site is not selling as well as you expected, nor as well as your products warrant.  It's time you took advantage of Power Advertising. See it at http://www.discoverpoweradvertising.com/
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Ezine Publishers

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A New Concept

There's a new resource that you should get familiar with. Whether you are looking for information on driving traffic, search engine optimization, creating e-books, or whatever, you can immediately find out what the best-selling products are for that topic. How? Go to the ClickBank Mall. It cuts through all the hype and lists over 2000 of the top-selling products to meet your needs. Visit it at
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Note

You are receiving the BusinessBuilder Newsletter because you subscribed to it. However, if you don't want to receive any more issues, unfathomable as that sounds to me, follow the instructions below and you will be removed immediately.

 

Hello, glad you joined us again for  another issue of the BusinessBuilder Newsletter. It's blazing hot here in Dallas so I don't mind spending some time at a cool keyboard. Hope you enjoy a few minutes reading this issue.

Why didn't I think of that?
How many times have you read about a new ebook or software product and immediately thought, "Why didn't I think of that?" Some things seem so obvious once they become available, you wonder why it took so long for someone to create them. Well, you're probably about to have one of those moments again. You see, my friend Andy O'Bryan has taken something that bugged him and created a software tool that is sure to become valuable to a lot of people like you and me. In fact, anyone who buys an ebook - and I buy lots of them!

What is it? It's called eBook Tracker, and it's the ultimate tool for organizing and keeping track of the ebooks you purchase. How much you paid, how much you have spent on ebooks this month, where to get a refund and when the refund period expires, where it's stored on your computer and too much more to go into here. Let's just say that if you buy more than 1 or 2 ebooks a year, you need eBook Tracker. See the whole story at http://www.ebooktracker.com/Gg

Still a good lead
What? You haven't taken a look at the Push Button Leads program yet? As I previously reported, I am still picking up lots of subscribers, and urge you to check it out. It's free for 15 days so you don't need to spend a dime to find out how it will work for you. Go to
http://www.pushbuttonleads.com/index.php?aff=ggordon

And speaking of...
And if you haven't looked into the ease and low cost with which you can add your voice messages to your website and your emails, jump over to
http://www.ur-in-business.com/audiogen
I have recorded a greeting to give you an idea of the power of the concept. Click below to listen.

Last Chance
This will be the last time I offer a special subscriber's price for the PayLock Generator Pro version. You can read about the product at
 
http://www.allaboutsecurity.info/PLG/. Then, to get your special price ($47) for the Pro version that generates PayPal buy buttons, subscription and shopping cart buttons, right on your computer, go to this subscribers-only link:
http://www.allaboutsecurity.info/PLG/PLGSpecial.htm

 LifeBuilder thoughts for today.....
The LifeBuilder is on summer vacation. See the archive here.


I invite you to send in your most thorny question or problem to be answered in the new section called Answers to your Questions. Send them to Questions@BusinessBuilderNewsletter.com


In this issue:

- Attitude Isn't Everything, But It's Close
-
Sites of Note
- The Importance Of Sales Copy
- Resources

- Downloads
and more.....


Attitude Isn't Everything, But It's Close
By Glenn Gordon
(c) Glenn Gordon - All Rights reserved

Last time I talked about the mindset that is necessary to build a successful business. There is a closely allied, but separate idea that I want to explore briefly, and that is attitude. For my purpose here I would distinguish mindset from attitude, considering attitude as a more general outlook on surrounding circumstances, but important to your business nevertheless.

I have read articles that tried to convince me that with the proper attitude, I could do anything. In most cases, I am suspicious of absolute statements. Let me hasten to add that I also rebel at the modern concept that there are no absolutes, that all is relative. There are eternal absolutes - absolutes because they are rooted outside ourselves, tied to an eternal Creator. But the circumstances that brought one person great success and wealth don't automatically transfer by any formula, e-book or e-course. Tying success to any one factor, be it attitude or perseverance or thorough planning, is deceptive, to my thinking.

But don't expect to find success in business, relationships or life in general with a bad attitude. Of course, neither I nor you have a bad attitude. It's that other guy or gal that has a sour approach to life. So maybe it's easier to talk about improving my attitude, by first considering why it is important.

First of all, your attitude dictates how you react to the inevitable unpleasant circumstances that hit you nearly every day. We can't control the things that come our way, after all, we can only control how we respond to them. Examining your response to some recent setbacks will tell you more about your attitude than anyone else can.

Second - and following along with the first - the way you respond is almost always more significant than the circumstances you were dealt. From birth we have been developing response mechanisms to everything we experience, and the ratio of responses to initiatives is probably about 3 or 4 to 1. So we are constantly acting in response to inputs, and largely acting automatically based on the attitude we have developed. So, saying it again in different words, the general direction of our lives is more controlled by attitude than by circumstances.

Try applying this truth to the next set of problems that confront you. Evaluate your response and see what it says about your underlying attitude toward life. You will be taking the first step toward reshaping your life, and hopefully the degree of success you will experience.

Glenn Gordon
Building Success Online at
http://www.ur-in-business.com
The Ultimate Autoresponder Guide at
http://www.allaboutautoresponders.info

BusinessBuilder Newsletter at
http://www.businessbuildernewsletter.com

This article contains 418 words and may be freely reproduced as long as the resource information above is included.

If you found the above article helpful or it has triggered some additional thoughts or suggestions, send them to me at Feedback@BusinessBuilderNewsletter.com


Sites of Note

None this time; send me yours!

 

The Importance Of Sales Copy
by Randall Helling

There are a lot of online entrepreneurs trying to sell excellent products - but failing!  They are failing because they are overlooking the importance of getting their message out to prospective clients.  (...their "sales copy" - an effective direct response sales message.)

To many internet newbies focus on the fancy website technology. I have personally been to hundreds (...maybe even thousands) of websites that have sounds, flashing popups, scrolling messages and more...but I can't find what they are selling!

Your goal, whether it's a webpage, sales letter or newsletter article, should be to get visitors to take immediate action.  You want visitors to view literature that you've created and immediately be motivated to learn and/or know more.

There are numerous individuals promoting information on writing sales letters and advertisements - and I'll even recommend a few at the end of this article.  But what you need to fully understand first, is the basic ingredients of a "sales copy":

1.  The Headline
2.  The Opening
3.  The Selling Copy
4.  The Tone
5.  The Offer
6.  The Guarantee
7.  The Motivation
8.  The Postscripts

Obviously I don't have time to go through all of these items here.  So, let me just touch on the first item.  But remember, you are going to have to fully understand all of these basics to be successful.

The Headline - "Writing Headlines"

The headline of a sales letter is so important because this one little item will either make or break you.  It's estimated that 85% of the of a sales letter's effectiveness is gathered in the headline!

The key ingredient is emotion.  Emotion is what moves people, for example, loss of income, loss of health, fear of failure, etc. All of these things are purely emotional and will be extremely effective in regards to sales power.  Examples:

          "Your Health Depends On This Information!"
        "Stop Letting Others Cheat You Out Of Income!"
          "This New Vitamin Will Add Years To Life"

I even saw a headline recently that read:
"Don't Open This!" (...of course, I admittedly did!)

The point is, try to get readers focused on a quick benefit. Grab their attention.  If you can't do it in the initial heading, try a sub-heading.

In the example above, "Don't Open This!"...the sub-heading read, "Just another example of a sales heading that increases profits"

Notice that the sub-heading spoke only about the benefits of the initial heading...and it was emotional.

Remember, the heading is only a part of the overall sales letter. You need to incorporate all of the parts to be successful.  To learn more about all of the parts of an effective sales copy, visit my website at: http://www.websuccess-online.com

To Your Success,
Randall Helling

PS: As promised, here is a link to several individuals promoting sales writing techniques that I recommend:
http://www.websuccess-online.com/_salescopy

==========================
Article by Randall Helling of Helling Enterprises.
Visit us at http://www.websuccess-online.com for FREE "hands-on" & "how-to" online business success strategies. Featuring internet marketing assistance, software, manuals, web services and much, much more.

==========================


Your Invitation

I would like to invite you to join our All About Autoresponders affiliate team. You earn 50% commission on all sales, and there's nothing like it on the net. For details, go to http://www.allaboutautoresponders.info/Affiliate/


Free Report

If you've ever wanted to write a book but never had the time, I highly recommend this Special Report: How To Write A Book in 14 Days!!
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A Final Note

Thanks for joining us. Let me know what you think,  positive or negative, what you would like to see an article about, a gripe you have, or whatever, to
Feedback@BusinessBuilderNewsletter.com

Glenn Gordon

 

Copyright (c) 2003 Glenn Gordon
Owner, You're In Business