BUSINESSBUILDER NEWSLETTER


July 26, 2003
Hi, Glenn Gordon here with another BusinessBuilder.
By subscription only! Welcome to this issue of the BusinessBuilder Newsletter, currently being published every other week and now a proud member of the Ezine Publishers Association. Publishers, join free at http://www.EzinePublisher.org

Published by Glenn Gordon
Contact me at
Feedback@BusinessBuilderNewsletter.com

You are one of 1000+ BBN readers. This list is 100% Optin. If you no longer wish to remain on our list, easy  directions are at the very bottom of this mailing. Please don't reply to this message to remove your name.

Disclaimer: I will not knowingly run ads for products or services which are immoral or dishonest. However, I cannot take responsibility for the business practices of others, nor can I support any claims made in any of these ads. I urge you to carefully evaluate any offers you read here, as you would any other offer.

The BusinessBuilder is dedicated to bringing you relevant articles, tips, resources and ideas that will truly help you build your online business. I am always looking for suggestions for other newsletter content that would be more helpful to you. Give me a yell at
 Feedback@BusinessBuilder
Newsletter.com


It's your turn!

Submit Your Bio
First is a call for you to submit a short bio on yourself and your online business. How did you get to where you are, regardless of where that may be? I'm not looking just for amazing success stories - just stories about ordinary people like you and me.  I will be selecting interesting submissions for publication in the newsletter. Please don't make it an ad, although it is fine if you include your website name and URL. I can't guarantee whose or how many will be published, but I will try to acknowledge each one with a personal note. Send your bio to
SubBio@BusinessBuilderNewsletter.com

Submit Your Site
Second
, if you think your site is great, near great or on the way to becoming great, send me the URL for possible publication in an upcoming Sites of Note section. Send it to
SitesOfNote@BusinessBuilder
Newsletter.com


Please rate this Ezine at the Cumuli Ezine Finder.
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Today's Thought

"A minute's success pays the failure of years."
Robert Browning


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Internet Marketing Secrets Revealed!
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And Remember...

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Free (and not free) Resources

See the full list of resources on my site at
http://www.ur-in-business.com/tools.htm

Design and Multimedia - Graphic design, programming structure and development, and multimedia. One of the easiest to follow, and fun to read resource sites on the Web.
http://www.elated.com/tutorials/

WorldTV 2.0
Allows you to view internet enabled TV stations around the globe. You can select from a list by country and view the live stream using Windows Media Player. You can maintain a list of favorite stations and also add your own. In addition to viewing the live stream, you can also choose to record the broadcast and even use the built-in timer to schedule it. Windows 98/Me/NT/2000/XP.
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PhraseExpress is a keyboard macro utility which manages all frequently used text phrases from a taskbar icon and allows you to paste them into any Windows application. The program is ideal for letter templates, signatures, addresses, bank account information and for internet chat phrases. In addition, powerful macro functions can launch programs and perform programmable actions. Freeware. For Windows 9x/ ME/ NT4/ 2000/ XP.
http://www.phraseexpress.com/download.htm


Subscriber's Bio

None this time; send me yours!


Subscription Information

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There's a new resource that you should get familiar with. Whether you are looking for information on driving traffic, search engine optimization, creating e-books, or whatever, you can immediately find out what the best-selling products are for that topic. How? Go to the ClickBank Mall. It cuts through all the hype and lists over 2000 of the top-selling products to meet your needs. Visit it at
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Note

You are receiving the BusinessBuilder Newsletter because you subscribed to it. However, if you don't want to receive any more issues, unfathomable as that sounds to me, follow the instructions below and you will be removed immediately.

 

Hello again. Thanks for joining us for another issue of the BusinessBuilder Newsletter. It's still too hot to work outside except in the  early morning or evening, but that's the price we pay to have nicer winters. Hope you can take a few minutes  to read this issue.

Fly In
I may have been the last in the Internet universe to try it, but I did sign up for the FlyInAds ad exchange. The FlyInAd concept doesn't interfere with your web page sales, and is set up so you get ad credit for referrals up to 10 levels. I have only been on board for a few days, so it is far too early to report on what it will do, but, since it is free, you might want to check it out at
http://www.FlyInAds.com/30969

My other recommendations
PBL -
I am still getting good results (that means newsletter subscribers) from the Push Button Leads program, and urge you to check it out. It's free for 15 days so you don't need to spend a dime to find out how it will work for you. Go to
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AudioGenerator -And if you haven't looked into the ease and low cost with which you can add your voice messages to your website and your emails, jump over to http://www.ur-in-business.com/audiogen
I have recorded a greeting to give you an idea of the power of the concept. Click below to listen.

 LifeBuilder thoughts for today.....
The LifeBuilder is on summer vacation. See the archive here.


I invite you to send in your most thorny question or problem to be answered in the new section called Answers to your Questions. Send them to Questions@BusinessBuilderNewsletter.com


In this issue:

- Keeping the Dream Alive
-
Sites of Note
- The First Step To A Best-Selling Ebook
- Resources

- Downloads
and more.....


Keeping the Dream Alive
By Glenn Gordon
(c) Glenn Gordon - All Rights reserved

I saw a greeting card the other day that said on the front, "They say we learn the most from our most difficult circumstances." Inside it said, "What a stupid system!" We can chuckle and agree with the sentiment expressed, but the truth is we didn't originate the "system," we just have to live with it, and hopefully, even learn from it. As with most other things that take a period of time to accomplish, the effort of starting and building an online business involves more than a little "learning from difficult circumstances."

There are a few who hit the bulls eye with the first arrow, but for most of us any degree of success comes from a willingness to learn from mistakes and failures, make corrections and try again. And not just once or a few times, but continually. These corrections can come in all forms, from shutting down websites that didn't fit your new goals (I've done that!) to admitting that the 'can't miss' program that you promoted heavily is a loser (done that too!), with a whole lot more in between.

But there are also times when we need to simply persevere instead of bail out. I have observed that the degree of enthusiasm I can bring to my business can vary considerably, depending on what else is going on in my life at the time. If you allow your attention and enthusiasm to be so absorbed by other factors that you lose sight of the original vision for your business, you may be tempted to bail out of any number of things crucial to your business success.

I am not suggesting the solution is to neglect your family or other obligations, but to recognize that there are times when you shouldn't make major decisions based on feelings which turn out to be temporary. Take a little time to re-assess what you are doing and why, and refresh your mind on how all these things fit together to move you toward your original dream. In the meantime, keep doing the things you know need to be done, including that extra email that answers a question from someone who hasn't bought anything from you, etc.

In a few words, keep the dream alive by periodic assessment of why you're doing what you're doing, and the rest of the time simply keep on keeping on. If there's a "system" for success, that combination of learning and perseverance is surely part of it.

Glenn Gordon
Building Success Online at
http://www.ur-in-business.com
The Ultimate Autoresponder Guide at
http://www.allaboutautoresponders.info

BusinessBuilder Newsletter at
http://www.businessbuildernewsletter.com

This article contains 413 words and may be freely reproduced as long as the resource information above is included.

If you found the above article helpful or it has triggered some additional thoughts or suggestions, send them to me at Feedback@BusinessBuilderNewsletter.com


Sites of Note

None this time; send me yours!


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

THE FIRST STEP TO A BEST-SELLING EBOOK

      - By David Garfinkel

(c) David Garfinkel - All Rights reserved

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

Why do some ebooks sell off the charts, while other ones can barely get off the ground?

You'd be surprised.

The other day, I was having breakfast with a friend who is a world-famous, best-selling "bookstore book" author.  I asked him, "Hey - how's your ebook doing?"

His answer:  "I've... sold... four."

We talked for a little while about what he was doing.  I saw his problem - he was applying his success formula for "bookstore books" to ebooks.  And it wasn't working very well on the 'Net.

I told him, "People don't buy ebooks to stimulate their
minds or indulge their imaginations.  Harry Potter would
never make it as an ebook.  Authors you see on Larry King or Oprah don't write the kind of books that sell well as digital products on the Net.  If he were alive and writing today, even Ernest Hemingway would fall short."

Me, I'm what you would call a best-selling ebook author. But, unlike the New York Times bestselling authors, I don't write any groundbreaking, "brilliant" material to sell on the Web.

What I write is intensely *practical* -- simple, step-by-step, problem-solving, time-saving stuff.  With ebooks like that, my sales really do go off the charts.

Now you might accuse me of bragging.  But now that I have your attention, how would you like to know my secret for a bestselling ebook? 

It's simple. 

The ebook must...

1) make a big promise

2) to solve a major, nagging problem

3) for a rabid market.
 
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
AN INVITATION TO JOIN THE EBOOK REVOLUTION!
Never mind the naysayers – sharp Internet marketers are making good money with ebooks! (We're talking BIG bucks.)
Now, for the first time, an authoritative online manual
lays out ALL the details of how to do it. To find out more,
visit =>
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-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

To show you what I mean, here are three examples of ebook ideas.

First, a lame example:

An ebook on creating a more pleasant living environment for yourself by choosing the right wall hangings.  This could possibly work as a bookstore book, but it's a TERRIBLE idea for a bestselling ebook. 

Why?  Because there just isn't a large, rabid group of
people laying awake at night, tossing and turning, tortured with the thought, "If only I had the right paintings and tapestries on my walls, then my life would be perfect."

Now, let's move on and look at an OK example:

An ebook on keeping an old junker going without spending a lot of money.  This is "OK" because there are always a lot of people who have old, broken-down cars and need to keep them going without putting tons of money into repairs. This problem really does keep them awake at night. 

Why is this only an "OK" idea? 

Because even though it would make sense from your point of view for these people to spend $19 or $29 on your ebook to save hundreds of dollars in repairs, they are probably watching their pennies and won't be super-likely to buy your ebook. 

Sure, they should. 

But that doesn't mean they will.

Finally, an excellent example:

An ebook on a how to save A LOT of money selling your own house without using a real estate agent, thus holding onto thousands of dollars you would have otherwise paid in commissions. 

This is an "excellent" ebook idea because in America, one in five people move every year - so there's a large market. They're "rabid" because many of them really resent paying real estate agents a large commission, and that commission is a major, annoying problem for these people.

By the way, I have a friend who wrote such a book, and the sales of his ebook have given him and his wife enough money to cover their own mortgage and two car payments every month for several years. 

I'd call that a best-seller -- wouldn't you? :)

So, to wrap up, before you dive into your new ebook, ask yourself these three questions:

1. Who is my Rabid Market?

2. What is my Big Promise?

3. What Major, Nagging Problem does it solve?

Answer those questions, and you're well on your way to creating a best-selling ebook on the Internet!

--

David Garfinkel is a leading Web sales copywriter who helps authors market and sell ebooks.  He is co-author of "eBook Secrets Exposed: How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook (Whether You Wrote It Or Not!)"  For more information, visit:
http://hop.clickbank.net/?urinbiz/ebksecrets


Your Invitation

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A Final Note

Thanks for joining us. Let me know what you think,  positive or negative, what you would like to see an article about, a gripe you have, or whatever, to
Feedback@BusinessBuilderNewsletter.com

Glenn Gordon

 

Copyright (c) 2003 Glenn Gordon
Owner, You're In Business