BUSINESSBUILDER NEWSLETTER

Hi, Glenn Gordon here with another BusinessBuilder.

Disclaimer: I will not knowingly run ads for products or services which are immoral or dishonest. However, I cannot take responsibility for the business practices of others, nor can I support any claims made in any of these ads. I urge you to carefully evaluate any offers you read here, as you would any other offer.

The BusinessBuilder is dedicated to bringing you relevant articles, tips, resources and ideas that will truly help you build your online business. I am always looking for suggestions for other newsletter content that would be more helpful to you. Give me a yell at
 Feedback@BusinessBuilder
Newsletter.com

Free perpetual banner exposure
http://www.wealthacademy.biz/wbx

It's your turn!

Submit Your Bio
First, [firstname], is a call for you to submit a short bio on yourself and your online business. How did you get to where you are, regardless of where that may be? I'm not looking just for amazing success stories - just stories about ordinary people like you and me.  I will be selecting interesting submissions for publication in the newsletter. Please don't make it an ad, although it is fine if you include your website name and URL. I can't guarantee whose or how many will be published, but I will try to acknowledge each one with a personal note. Send your bio to
SubBio@BusinessBuilderNewsletter.com

Submit Your Site
Second, if you think your site is great, near great or on the way to becoming great, send me the URL for possible publication in an upcoming Sites of Note section. Send it to
SitesOfNote@BusinessBuilder
Newsletter.com

Please rate this Ezine at the Cumuli Ezine Finder.
http://www.cumuli.com/ezines/ra22504.rate
<a href="http://www.cumuli.com/ezines/ra22504.rate">
for A^OL users.

"To succeed you have to believe
in something with such a
passion that it becomes a reality."
 - Anita Roddick ~

Get Notice of the BusinessBuilder Through  NewsMon - It's Free!

A new way to get the BusinessBuilder and your other favorite ezines - it's NewsMon. You start by downloading a free application. You register for newsletters you want to receive. Each day, the NewsMon application checks to see if there is a new issue of any of your ezines. If so, you can click to view them online. In other words, using Newsmon removes the email equation from ezine delivery. No email, no spam filter problems. Go to www.newsmon.com to get details, and after you download, sign up to receive notice of future issues of the BusinessBuilder. Use the following address for signing up:
http://www.businessbuildernewsletter.com/news.txt

Still a good lead
In case you haven't taken a look yet, the Push Button Leads program is still bringing in subscribers. It's free for 15 days so you don't need to spend a dime to find out how it will work for you. Go to
http://www.pushbuttonleads.com
/index.php?aff=ggordon

Get free information about how to secure your site, your products and your site.

A Free Sample

Everybody likes free, and I'm no different. So I have added a free sample chapter from my All About Autoresponders package. Get yours here.
And I've made it worth you time to do so. Check it out to see what I mean.

Want Fresh Ebooks and Software?
With Resale and Reprint Rights?
FreshEbooks.com has them at a steal of a price. Why not Get Fresh Now?
Go: http://www.FreshEbooks.com
An EzineADventure AD. Click Below - Get Your FREE Ads NOW!
http://www.ezineadventure.com/
Default.asp?id=8898

If you ever asked yourself; "what should I do next?" with your E-business, then you MUST take a look at the wealth of Eye-Opening advice and insight that is shared with you in the excellent "Web Marketing Explained" Ebook here:
http://www.ebooks-made-easy.com/explained
An EzineADventure AD. Click Below - Get Your FREE Ads NOW!
http://www.ezineadventure.com/
Default.asp?id=8898

And Remember...

SAproxy claims to stop Spam before it reaches your inbox. It's  free with an optional $6.50 customer support fee.
Learn more about SAproxy at:
http://saproxy.bloomba.com/index.php?src=kk-080103

Subscriber's Bio

None this time; send me yours!

Writing a Book?

[firstname], there are techniques and approaches to writing that can take you from where you are, regardless of writing ability, to that book you want to write. I recommend that you look at this site.

Are your popups banned on the Internet?
=========================
1 out 5 people can no longer see your popups! You
can now get your share of the market back. Get the
new PopOver Generator now.

http://www.popovergenerator.com/
x.cgi?id=22232&pid=9767

You are receiving the BusinessBuilder Newsletter because you subscribed to it. However, if you don't want to receive any more issues, unfathomable as that sounds to me, follow the instructions below and you will be removed immediately.

Hello again. Glad you joined us for another issue. We are enjoying great fall weather and will soon be traveling to western North Carolina to see some of God's fall color landscape artistry. If you are where the weather is turning, I hope you are enjoying the change.

In this issue:

- News and Comments
- What Are You Doing For the Holidays?
- Make Your Website Talk
- Resources
and more.....

News and Comments

Link Shrinker
If you are tired of using long URLs for your affiliate links - or any links, for that matter - you might want to take advantage of the free Shrink My Link service at - where else - http://www.shrinkmylink.com
You can also open a free account to keep track of your shrunken links. Use it to track clickthroughs to any URL.

Hoaxes and Legends
If you receive emails as I do, warning about the dangers of everything you eat and other health issues, check out the Hoax Busters site at  http://hoaxbusters.ciac.org/HBSearch.html
And for other issues (and some general entertainment), see http://www.urbanlegends.com

Spyware on Your Computer?
Have you noticed your computer seems to run slower than it used to? If you are in the habit of downloading music, movie clips, games or other files, it is likely that some of these files may have been accompanied by "Spyware" or "Adware." These applications are often added to your downloads by Internet advertisers wanting to track your online habits. Although "legal," they can cause your computer to run slower or even freeze up. To check your system for such applications, click here and get a no-cost scan and the opportunity to remove these files. I run Norton Internet Security with its automatic update function, but a scan of my system showed 99 files and 34 registry keys with these unwanted applications.

How Are Your Keywords?
You already know that it is important to optimize your web pages and your PPC advertising around keywords, but you may have been settling for less than the best selection of keywords. You can waste lots of money on keywords that sound great but aren't the subject of many searches. Yes, I know Overture and Google have tools to help, but they fall far short of optimum. To see what I mean, get your own free top 500 keyword report, and see what you are missing. It's right here!

Google's AdWords Conversion Tracker
In answer to Overture's ConversionCounter, Google has launched a tool of its own to help advertisers track the results of their ad campaigns. Google gives the option of Basic Tracking, which just tracks the total number of conversions or actions, or Customized Tracking, which allows you to track multiple conversions such as downloads, sign-ups and purchases for each clickthrough. You can also assign a value to each action. This tool may pressure Overture to keep their tool free rather than the limited time they stated when it was announced. Learn more at https://adwords.google.com/

And GoogleAlerts
If you want to track the popularity of anything on the web, whether it's your name, your website or your product, you should look at http://www.googlealerts.com
You can enter up to 5 search terms and receive notice when new search results appear. You can also enter your own name to find out what new sites appear when people Google your name. You will receive automatic email notice of new search results. Perfect if you are trying to launch a viral campaign of some kind.

Internet Archive Recall
And speaking of net popularity, you can go to http://recall.archive.org/ to search the popularity of any given terms on the Internet between certain dates. This tool can help you track when your website or product really took off.

The Audio Generation
As you can read in Jim Edward's article below, adding audio to your website or email, when done well, can add credibility and selling power that is hard to match other ways. While Jim outlines the available options, I have chosen the AudioGenerator product by Armand Morin. You can have your testimonials recorded, get professional recordings, record by phone or by your own microphone. Now there's even a wizard to put your audio message on eBay! Any way you do it is so simple, you will think of lots of ways to use it. I just added a voice message to my All About Autoresponders product page. It goes like this...
To get your own audio messages going, just visit here.

A Lesson I Like
A crow was sitting on a tree, doing nothing all day. A
small rabbit saw the crow, and asked him, "Can I also sit like you and do nothing all day long?"

The crow answered: "Sure, why not." So, the rabbit sat on the ground below the crow, and rested. All of a sudden, a fox appeared, jumped on the rabbit and ate it.

Management Lesson: To be sitting and doing nothing, you must be sitting very high up.
 

LifeBuilder thoughts for today....
The LifeBuilder is on vacation. See the archive here.

I invite you to send in your most thorny question or problem to be answered in the new section called Answers to your Questions. Send them to Questions@BusinessBuilderNewsletter.com

What Are You Doing For the Holidays?
By Glenn Gordon
(c) Glenn Gordon - All Rights reserved

As online business owners, you undoubtedly think about seasonal issues, at least once in a while. Brick and mortar retailers, especially clothing stores, plan their whole year around the calendar, of course. Their customers often come for specific items relating to the season, all year long. You may believe such thinking doesn't apply to you at all, but you might want to reconsider.

I don't want to suggest a purely mercenary approach to holidays, especially Christmas. I frankly resent the pull-out-Santa-after-Halloween approach that seems to be the norm in most stores, and treasure the family times that taught me this was a special event, even before I was old enough to know what it really was (the birthday party for the King of creation!). But if you are in business, you need to recognize what your prospective customers are buying and when, and tailor your products and sales accordingly.

If your products are limited and unlikely to be given as gifts, you might want to add some special bonuses, or add some other special incentive. If you have a mix of sites, you could consider putting extra emphasis on the ones that have wide appeal, offer small items that could be popular stocking-stuffers, or are otherwise attractive to Christmas shoppers of a certain category.

If you sell only information products, it might seem difficult to come up with anything special. However, since the new year often causes us to re-think what we have been doing in lots of ways, you might consider a package of ebooks centered on self-improvement or self-reinvention. (Maybe I'll write one of those myself!)

Even in recessionary times, the general acceptance of online shopping is growing. A recent survey of online businesses showed that 22% of them expect that their online holiday sales will account for more than 50% of their annual 2003 sales.

Fortunately, online businesses don't have as big an issue with leadtimes as retail stores, but it's not too soon to be planning your year-end strategies. So, get creative about your products, how you present them and which ones to focus your marketing on. Otherwise you will be handing a lot of prospective customers to the marketers who do!

Glenn Gordon
Building Success Online at
http://www.ur-in-business.com
The Ultimate Autoresponder Guide at
http://www.allaboutautoresponders.info
BusinessBuilder Newsletter at
http://www.businessbuildernewsletter.com

This article contains 366 words and may be freely reproduced as long as the resource information above is included.

If you found the above article helpful or it has triggered some additional thoughts or suggestions, send them to me at Feedback@BusinessBuilderNewsletter.com

Make Your Website Talk

      - by Jim Edwards

(c) Jim Edwards - All Rights reserved
    http://www.thenetreporter.com
========================

Just a few years ago, people watched in amazement as words and pictures appeared as "websites" on their computer screens through the Internet.

Just having a website rated a major accomplishment, even a status symbol, for businesses of every size.

Now, however, people expect websites as standard equipment for most businesses and the Internet teems with millions of static web pages.

In such a crowded online world, how can a business
differentiate itself from all the others?

Welcome to the new frontier of the Internet where web pages, even the small ones, dance and sing with audio and video!

In the beginning (2-3 years ago), putting audio and video on your website involved very expensive "streaming" servers and complicated software.

In those days, audio and video remained the playground of mega-sites and dot-com companies with unlimited budgets.

But even then, online audio and video didn't really take off because the vast majority of it required the listener to carry a high-speed Internet connection.

Well those days have passed forever and quality audio and certain types of video now lie firmly in the grasp of every website owner!

Two things appeared on the scene to enable virtually any website owner to include audio and video on their website, even for dial-up surfers: faster computers and better compression technology.

Let's face it, most home computers now pack more punch than it took to send men to the moon.

When you combine that with widespread use of "Flash Player," a free web browser plug-in available at www.macromedia.com, which enables high quality audio to stream across the web without special servers, and you now find a perfect environment for what amounts to online radio.

At a minimum, many sites now use audio to provide special messages from the site's owner or enable website visitors to hear customer testimonials in the voice and words of the actual customer.

Audio testimonials seem to add significant credibility for a website and, since not everyone has them, also help make your website look cutting edge and more "with it" than other sites.

Whenever technology breaks old bonds, services and software seem to spring up almost instantly to meet the needs of consumers, in this case website owners, who want to use the technology, but don't want to get bogged down in the technical aspects.

For audio, two websites seem to cater to either end of the spectrum.

www.audiogenerator.com allows website owners to phone a 1-800 phone number, record their voices to a special web server, and then paste a simple line of code into their website to include the audio.

Customers can also call the number to record testimonials for use on the site.

www.sonicmemo.com provides similar functionality, however, it requires the user to record their own MP3 files (compressed files that work well online) and upload them to their website.

As technology improves, expect to see websites adding these and even more interactive multi-media elements to improve and enhance their ability to deliver information.

-- Jim Edwards is a syndicated newspaper columnist and the creator of the Web's first, no-holds-barred multi-media newsletter that has people all over the globe saying "HOW Does He Do That!" Check it out FR~EE at http://www.IGottaTellYou.com

Your Invitation

I would like to invite you to join our All About Autoresponders affiliate team. You earn 50% commission on all sales, and there's nothing like it on the net. For details, go to http://www.allaboutautoresponders.info/Affiliate/

A Final Note

Thanks for joining us. Let me know what you think,  positive or negative, what you would like to see an article about, a gripe you have, or whatever, to
Feedback@BusinessBuilderNewsletter.com

Glenn Gordon

Copyright (c) 2003 Glenn Gordon
Owner, You're In Business