BUSINESSBUILDER NEWSLETTER


October 25, 2003
Hi, Glenn Gordon here with another BusinessBuilder.
By subscription only! Welcome to this issue of the BusinessBuilder Newsletter, currently being published every other week and now a proud member of the Ezine Publishers Association. Publishers, join free at http://www.EzinePublisher.org

Published by Glenn Gordon
Contact me at
Feedback@BusinessBuilderNewsletter.com

You are one of 1000+ BBN readers. This list is 100% Optin. If you no longer wish to remain on our list, easy  directions are at the very bottom of this mailing. Please don't reply to this message to remove your name.

Disclaimer: I will not knowingly run ads for products or services which are immoral or dishonest. However, I cannot take responsibility for the business practices of others, nor can I support any claims made in any of these ads. I urge you to carefully evaluate any offers you read here, as you would any other offer.

The BusinessBuilder is dedicated to bringing you relevant articles, tips, resources and ideas that will truly help you build your online business. I am always looking for suggestions for other newsletter content that would be more helpful to you. Give me a yell at
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Newsletter.com


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It's your turn!

Submit Your Bio
First, [firstname], is a call for you to submit a short bio on yourself and your online business. How did you get to where you are, regardless of where that may be? I'm not looking just for amazing success stories - just stories about ordinary people like you and me.  I will be selecting interesting submissions for publication in the newsletter. Please don't make it an ad, although it is fine if you include your website name and URL. I can't guarantee whose or how many will be published, but I will try to acknowledge each one with a personal note. Send your bio to
SubBio@BusinessBuilderNewsletter.com

Submit Your Site
Second
, if you think your site is great, near great or on the way to becoming great, send me the URL for possible publication in an upcoming Sites of Note section. Send it to
SitesOfNote@BusinessBuilderNewsletter.com
 


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Today's Thought

You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.
-- Dale Carnegie


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In case you haven't taken a look yet, the Push Button Leads program is still bringing in subscribers. It's free for 15 days so you don't need to spend a dime to find out how it will work for you. Go to
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Free (and not free) Resources

See the full list of resources on my site at
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TreePad software. You can find the free version (2.6.9.c) of this organizer here:
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FontBrowser. It's a no-cost online flash application that allows you to preview the fonts active on your system...
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Subscriber's Bio

None this time; send me yours!


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See News and Comments


Writing a Book?

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Note

You are receiving the BusinessBuilder Newsletter because you subscribed to it. However, if you don't want to receive any more issues, unfathomable as that sounds to me, follow the instructions below and you will be removed immediately.

 

Hello again. Thanks for joining us for  another issue of the BusinessBuilder Newsletter. The calendar says late October, but the temperature in Dallas this week set a new record. But cooler weather is coming and will be welcome. Speaking of welcome, I really enjoy (and welcome) your feedback on what you like and don't like about the BusinessBuilder. Things tend to stay the same or change according to my tastes if I don't get your input on what you want more or less of. I am forced to interpret silence as agreement with the status quo. So, click on the following link and fire away!
Feedback@BusinessBuilderNewsletter.com

In this issue:

- News and Comments
- Sites of Note
- I'm Guilty Until Proven Innocent
- Why eBooks Bring Their Authors
More Money Than Print Books Do
- Resources

and more.....

News and Comments

Mastery TV
In case you missed my mailing a few days ago, you should take note of this new business opportunity. It's about the fusion of TV and the Internet. It is still in pre-launch, so you are still in a good position to secure your place. As I noted in the mailing, neither I nor anyone else is in a position to make claims about what it may do and the impact it will have. But, since it appears to have great potential and costs you nothing to stake your spot, I suggest you take a look.  Go to
http://www.masterytv.biz/ggordon

Public Domain Content
A niche business that can fit many niches - that's one way to describe selling re-packaged public domain content. Apparently some people are doing very well in this arena. Yanik Silver is one, and is making available a 3-volume CD audios of a tele-class on exactly how to do it. You can get a downloadable version for $49.95, about half the CD version. I'm not selling it, just giving you a heads up if you're interested. Go here to learn all about it.

Teleconference Anyone?
Do you ever use teleconferencing in your business? In case you do or expect to, note that there are free services. Rated one of the best is at http://www.freeconference.com
Of course it has its limitations, like no recording, but for the price, it is a great service.

How's Your Marketing Plan?
What marketing plan, you say? If you don't know where to start, the Small Business Administration site has some good information. Go here to learn more.

Still My Favorite
I find more and more people adding audio to their websites and emails. If you haven't learned what it can do for your business, listen to what I recently added to one of my pages.

To get your own audio messages going, just visit here.

 LifeBuilder thoughts for today.....
The LifeBuilder is on vacation. See the archive here.


I invite you to send in your most thorny question or problem to be answered in the new section called Answers to your Questions. Send them to Questions@BusinessBuilderNewsletter.com


Sites of Note

Tim Morrison invites you to his site at http://watkins.profitwatch.biz - 138 year old company with door to door reputation and great pay structure on or offline.


I'm Guilty Until Proven Innocent
(No appeal for email labeled 'Sp~am')

      - by Jim Edwards

(c) Jim Edwards - All Rights reserved
    http://www.thenetreporter.com
========================

No doubt about it.

"Sp~am" (unsolicited commercial email) threatens to paralyze and ultimately destroy the email system as it currently exists on the Internet.

Anyone with an email address can attest to the fact that the avalanche of Sp~am has only increased in the last year and shows no sign of stopping.

However, the current system many Internet Service Providers (ISP's) use to deal with Sp~am may just destroy the Internet's email system long before the Sp~ammers do.

Now, I won't deny that the weight of the Sp~am on any ISP's resources can rate very significant.

It's been estimated that between 30-60% of all email now sent is Sp~am!

This means that 30-60% an ISP's system resources (bandwidth, hardware, system maintenance) go towards delivering messages nobody wants to receive.

Out of self-defense, many ISP's turn to third party services like SpamCop, SPEWS (Sp~am Prevention Early Warning System), and SpamHaus to help them identify sources of Sp~am and block the messages before their email systems get clogged.

No Trial - No Defense - Guilty!

In theory, it's a great system.

In practice, it creates a situation resembling a witch hunt where the accused gets burned at the stake without a trial, let alone the ability to face their accuser. Here's how the system works.

Let's say a business habitually sends legitimate email to its customers or prospects who asked to receive the email.

As long as nobody complains, life proceeds as normal.

But then let's say one of those people forgets they opted in to the business's email list and reports an email message as Sp~am to one of the services I mentioned above.

Result: the business gets blacklisted by one or more of
these services and ISP's in turn automatically block email (legitimate email) sent by the business to its customers and opt-in subscribers.

To make matters even worse, nobody at these anti-Sp~am services bothers to let the business know they've been blacklisted.

When the business finally discovers their status and tries to contact SpamCop, SPEWS or SpamHaus, the real fun begins.

If the business does discover which service(s) blacklisted them, they'll find they can't call anyone on the phone to discuss the problem.

They also discover these services are totally unregulated and there is no higher court of appeals.

Any email responses from these services often contain a smug attitude of assumed guilt that scoffs at your claims of innocence.

Also, don't bother asking for the opportunity to face your accuser in order to prove your innocence because they get to hide behind a cloak of anonymity.

Combining this attitude of assumed guilt with the inability to prove your innocence creates a recipe for disaster for every legitimate business.

Oh, by the way, while writing this article, I received 19 Sp~am email messages through an ISP monitored by all 3 anti-Sp~am services.

Makes you wonder, doesn't it? 

In the end, the current system only creates opportunity for abuse that targets legitimate businesses while the real Sp~ammers just merrily keep sending their flood of email.

--
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...

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Need MORE TRAFFIC to your website or affiliate links?
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Why eBooks Bring Their Authors
More Money Than Print Books Do


© By David Garfinkel

http://hop.clickbank.net/?urinbiz/ebksecrets

=====================================

Recently I was talking with one of my favorite Internet
information marketers, and he brought up a point that I've noticed before and perhaps you have, too.

It's this: People pay more money for fewer pages - fewer words - with ebooks. And the smart ones do so gladly.

In this article, I'll show you how to cash in on this trend yourself as an information marketer, while at the same time providing your customers with FAR more value than they have paid for.

Let's get one thing out on the table. On the face of it,
paying more money for fewer pages sounds like a paradox, at best - or a scam, at worst.

But I am convinced the high-priced information I have
purchased has been some of the best money I've ever spent. And I bought a lot of this kind of high-priced information long before I ever heard of ebooks, or other kinds of Internet-marketed information.

Today, I feel the same way. Here's why:

Ebooks (good ones, anyway) provide something you just can't get in a traditional printed book. Often, you'll find an "expensive" ebook (at, say, $97) is a bargain, compared to any other way of getting the same information: $500 an hour for a consultation from the handful of people who know the information; $1300 for a seminar; or even more to get into an exclusive mentoring program with the author.

How can it be that information is worth so much?

It's because systems of specialized knowledge that help you solve a problem and/or achieve a goal - information and techniques that really work - are as rare as a four-leaf clover, and will bring you at least as much good fortune.

Books you find in the bookstore often have good information in them, but rarely do they go into enough depth, or have a narrow enough focus, to give you what you really NEED to solve a difficult problem.

In plain terms, there are few "real books" that can make you money, or save you money, time, or effort, in a unique and highly valuable way.

-=-=-=-=-=-=-=-=-=-=-=-=-
AN INVITATION TO JOIN THE EBOOK REVOLUTION!
Never mind the naysayers – sharp Internet marketers are making good money with ebooks! (We're talking BIG bucks.)
Now, for the first time, an authoritative online manual
lays out ALL the details of how to do it. To find out more,
visit =>http://hop.clickbank.net/?urinbiz/ebksecrets
-=-=-=-=-=-=-=-=-=-=-=-=-

That's where ebooks come in.

Successful ebook authors don't "cover the waterfront" with their information the way bookstore-book authors do. Ebook authors narrow their sites and aim at high impact solutions.

They go in-depth and they unearth a path that leads to results for the reader.

Some examples from my and other authors' works:

1) How to easily write headlines that boost your Web page sales ("Advertising Headlines That Make You Rich") - my ebook

2) How to sell your house without a real estate agent and keep the commission for yourself ("Selling Your Home Alone") - Jim Edwards' ebook

3) How to protect your Web site from legal problems without hiring a lawyer ("AutoWebLaw") - Bruce Safran's ebook/software package

4) How seniors can buy prescription drugs legally at sharply reduced prices ("Saying No: How to Stop Paying for Outrageously Overpriced Prescription Drugs") - Michael Woo-Ming, M.D.'s ebook

5) How to get the best price on a car and save needless expenses on repairs and maintenance ("Car Secrets Revealed") - Corey Rudl's ebook

Now I am sure that you can find books in the bookstore on many or all of these topics. I am also certain that in most, if not all, cases, you'll get better information from ebooks like these than you will from most books in print.

If you'd like to write and sell such an ebook yourself, here are some suggestions:

· Write about something that a large group of people are interested in and would be willing to spend money to learn about...

· Don't write about a "subject" - offer a point-by-point, workable SOLUTION to a problem...

· Give information that you know from experience has
actually worked - not only for yourself, but also for
others...

· Make your writing as clear, simple and practical as you can...

· Don't use your ebook as an excuse to preach, point
fingers, or philosophize. Those things fit better in print
books - and, if you're in a hurry to get your important
opinion out to the world, there's always talk radio. :)

By the way, the ebook revolution is just beginning.

The "revolutionaries" who have discovered and applied the ideas reviewed in this article have helped a lot of people and profited handsomely along the way.

Fortunately, as the Internet grows and public acceptance of buying information online grows with it, opportunities are expanding. Help yourself... there are plenty more valuable ebooks to be written and sold.

--

David Garfinkel is author or co-author of five best-selling ebooks, including "eBook Secrets Exposed: How to Make Massive Amounts of Money in Record Time With Your Own eBook (Whether You Wrote It Or Not!)" For more information, go to
http://hop.clickbank.net/?urinbiz/ebksecrets

 


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A Final Note

Thanks for joining us. Let me know what you think,  positive or negative, what you would like to see an article about, a gripe you have, or whatever, to
Feedback@BusinessBuilderNewsletter.com

Glenn Gordon

 

Copyright (c) 2003 Glenn Gordon
Owner, You're In Business