BUSINESSBUILDER NEWSLETTER

[firstname], it's your turn!

Submit Your Bio
First, [firstname], is a call for you to submit a short bio on yourself and your online business. How did you get to where you are, regardless of where that may be? I'm not looking just for amazing success stories - just stories about ordinary people like you and me.  I will be selecting interesting submissions for publication in the newsletter. Please don't make it an ad, although it is fine if you include your website name and URL. I can't guarantee whose or how many will be published, but I will try to acknowledge each one with a personal note. Send your bio to
SubBio@ur-in-business.com?subject=SubBio

Submit Your Site
Second, if you think your site is great, near great or on the way to becoming great, send me the URL for possible publication in an upcoming Sites of Note section. Send it to
SitesOfNote@ur-in-business.com?subject=SitesOfNote

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I am now selecting random subscriber names for a free 5 line, 60 character/line ad. The names and partial e-mail addresses will be published somewhere in the newsletter. If you see your name and recognize your address, send me an email claiming your ad to FreeSubAd@ur-in-business.com
If you are the first to respond, I will send you an e-mail request to send me your ad. But guess what? If you don't read the newsletter, you won't see your name!

Basic, "Dumb as Dirt" eZine focusing on how to help you make more money in your current business, and improve the quality of your life. It's simple, it's funny, it's intriguing, it's honest AND it's from someone who's a human too, who understands your fears, worries, needs, and what-not. It's a GOOD read... Subscribe to 'InternetProfitTactics' today!

Simply mailto:IPT@matthew.par32.com .
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Subscriber's Bio

My name is Judy Camp, and I arrived at marketing through a journalism background, and a lifelong love of writing in all its forms. I have worked in a variety of jobs, including a radio station  production/continuity director, news editor and reporter, advertising traffic manager, ad agency media director, senior writer, and vice president of marketing.

With a partner, I have had a home business, Paradox Productions, for about five years. Our main product provides a 60 page book
and legal forms to "sell your house in six easy steps,"
http://www.paradoxpro.com/prdx.hosale.html

A few months ago, I started a new site to help web marketers achieve success, http://www.ourbusinessoffice.com/. I have a
newsletter associated with this site, which offers free regular ads for subscribers, mailto:subscribe@ourbusinessoffice.com

I still hold a full time position of V.P. for an advertising agency, and do all of this in my spare time. I love writing and marketing, which helps keep my motivation high. I'd love to someday just have my home business, but right now I like the steady income of full time work.

And Remember...

Be nice to your kids. They'll choose your nursing home.

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You are receiving the BusinessBuilder Newsletter because you subscribed to it. However, if you don't want to receive any more issues, unfathomable as that sounds to me, follow the unsubscribe instructions below and you will be removed immediately.

Hello. Thanks for taking the time to join me.   If you have only text capability, I recommend you go online to see the HTML version, since everything doesn't make it into the text version. Go to
http://www.ur-in-business.com/bb111602.htm

Hello and welcome to another BusinessBuilder. If you receive this in HTML, I need to apologize for the mess that I sent to you (twice!) last time. For some reason my list handler decided to add extra characters onto every e-mail and web address, resulting in an unwanted increase in width.  It was especially distressing since I sent a copy to myself to be sure it displayed correctly, only to have the broadcast version have the same problems again. Several of you took the time to send suggestions, and I appreciate it. It appears that is one sure way to get feedback, but I promise I won't do it on purpose! I did decide to take this opportunity to slim up the format somewhat, as you can see. When it comes to ezines and web sites, nothing is forever!

In this issue:

Website Cycles Part 4 - Personality!
What Makes the Difference?
Sites of Note (send me yours!)
New and old subscribers...
The True Secret of Internet Success
Subscriber's Bio - read about Judy Camp
Free Ad Contest
Bonus items
and more.....

Website Cycles
By Glenn Gordon
(c) Glenn Gordon - All Rights reserved

This is the last in a 4-part series on how to look at your website. I found that the development of my first website seemed to take on some cycles, and tried to translate those cycles into some principles that could help you avoid some of the ugly stages mine exhibited. I looked at Simplicity, Priority, and Visual Theme. This time I want to look at Personality.

In websites, as in life, you are always displaying some kind of personality to your viewers. Even if you consciously decided to hide your personality from every person you met, you would only succeed in displaying an aura perceived as coldness, arrogance, or indifference, but a personality, nevertheless! If that's what you really are, so be it, but when it comes to your website, you can't afford not to think about what perception your visitors carry away from your site.

In my case, my first website probably said "bland." I had very little idea of what I wanted to do, and it showed. As time went on, I realized that, since I enjoy helping people, it only made sense to re-design the site to convey that goal and mindset. What are some principles that came out of that? Glad you asked!

1. Writing style - I enjoy writing in a conversational style, and tried to carry that approach throughout the site. It fit well with my desire to help others. That style may not fit you or your site at all, but I have seen it successfully done even on large corporate sites. It's a mistake not to connect with your visitors on some level, but it can be humor or sarcasm (within limits), a teaching style or any number of other approaches. There is no substitute for some serious thinking about who you are, how you best relate to others, and what the overall goal of your site is.

2. Site integration - Your writing style is important but has to fit with the simplicity, priority and visual theme aspects discussed previously. For example, an overpowering visual theme can virtually hide any more subtle aspects of personality you want to express. Big banners that pulsate or jump will dominate and in effect become the site personality - regardless of what you may try to convey through your text. Similarly, the simplicity of your site will be maintained only by consistent application of your personality approach throughout.

3. Independent observation - Since we are talking about several subtle and inter-related aspects of a visual presentation, there is no substitute for honest feedback from others to evaluate your results. Of course you can wait until you go "live" and see what happens, but, except for lack of return visitors, you won't have any means to judge how others see your site. Better to engage friends willing to give you the facts about how your creation is really perceived. Swallow your pride if necessary but incorporate changes, because your site needs personality!

Glenn Gordon
Building Success Online at
http://www.ur-in-business.com
The Ultimate Autoresponder Guide at
http://www.allaboutautoresponders.info
BusinessBuilder Newsletter at
http://www.businessbuildernewsletter.com

This article may be free reproduced as long as the resource information above is included.

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Sites of Note

Send me your site to be featured here!

If you're a new subscriber or...

If you're a new subscriber or just haven't gotten the message, I wanted to remind you that your special subscriber pricing for my All About Autoresponders product won't last much longer. The product isn't going away, but the special pricing is! This is what one reviewer called The Ultimate Autoresponder Guide, and you can get it for such a low cost that I'm almost embarrassed to quote it. Here's what to do. Go to http://www.AllAboutAutoresponders.info/offer to see all you get, then go to http://www.clickbank.net/sell.cgi?urinbiz/15/All_About_Autoresponders
to get your subscriber break (only $14.97).

And, of course, if you aren't up to speed on the the basic functions and applications of autoresponders, or just want at good book for bonus purposes on your site or ezine, grab your copy of my free e-book Autoresponders Unleashed! You can brand it with your business name or logo plus some affiliate links and give it away. Get it at
http://www.allaboutautoresponders.info/ARUR10d.exe

THE TRUE SECRET OF INTERNET SUCCESS

By David Garfinkel

(c) David Garfinkel - All Rights reserved
=====================================

What if there were a formula you could use to replicate the
success of the most successful Internet entrepreneurs?

There is. It's called "modeling." Or, as my copywriter
friend Don Hauptman calls it, "creative emulation." Others
call it "templating."

It means drawing from the successful techniques others have
used in order to make yourself more successful.

By the way, what I'm about to share with you is different
from plagiarism, and that's vitally important.

We're not talking about stealing, or word-for-word copying
of someone else's words. Let me give you an example.

If you happened to see the film comedy "Simone," you'll know
what I'm talking about. Simone was a computer-generated
image of a female movie star. She had a little bit of Grace
Kelly in her face; a little bit of Whitney Houston in her
voice; a little bit of Lauren Bacall in her mannerisms; and
so on.

Because she took the best from the best - she became an
overnight success!

That's modeling. Finding winning qualities in others and
including one or more of these qualities in your new and
unique creation.

The practice of modeling what others have done has been
going on for a long time. The Northeast of the United
States is known as New England - named after, of course...
England!

Napoleon Hill wrote an international best-selling book
called "Think and Grow Rich." Dottie and Lilly Walters wrote
a book many years later called "Speak and Grow Rich."

Same idea... successful book!

How can you use this technique in your Internet marketing?

1) Use modeling with headlines.

The headline makes up 80 to 90 percent of the sales
effectiveness of your Web page. Reinventing the wheel is
chancy. Modeling your headline after another proven
headline gives you a much greater chance of success.

For example, an old headline that has proven itself over and
over is "The Secret of Making People Like You." Let's model
a new headline on the old one.

Suppose you knew how to get pay-per-click search engine
traffic at lower prices and you had an ebook on that
subject.

You could use this headline: "The Secret of Slashing Costs
and Doubling Traffic with Pay-Per-Click Search Engines!"

2) Use modeling with Web site graphic design.

Most Web sites are designed to please the designer who
created them - or to boost the ego of the Web site owner.

But the Web sites that sell have a clean, streamlined and
focused look that keeps the reader's eye on the sales
message.

Just look at Web sites that sell.

Anything by Jim Edwards, Yanik Silver, Joe Vitale or Mark
Joyner has the look and feel that puts money in the bank.
Use the same text width, typefaces, colors of margin areas,
and other design elements that the winners use, and your
site will be a winner, too.

3) Use modeling with copy itself.

Many years ago, when I was still learning how to write
killer copy, I used to take old sales letters with proven
track records and copy them word for word, by hand.

Why? To get the feeling for good copy into my muscle
memory. To model it by actually doing it.

It's not a bad idea for you to do the same thing yourself.
Or, if you won't do that, then at the very least study
successful copy (in print or on the Web) to see how it's put
together. Notice the following: which phrases are used;
what order the information is presented in; how testimonials
are used; how subheads are used; and what language is used
to close the sale.

To sum up, it's been said that success leaves clues. One of
the biggest clues is in the way successful people do things.
Certain approaches, styles, looks, words and phrases work.

Learn what they are; learn how to use them; put them to use;
and watch your results move up to a whole new level.

===============================================
David Garfinkel is the co-author of the NEW
"eBook Secrets Exposed": How to Make MASSIVE Amounts of
Money - In Record Time - With Your Own eBook!
WHY are some people getting positively RICH selling ebooks?
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A Final Note

That's all for this issue. I've enjoyed putting it together and hope it will fill in some of your knowledge gaps. Send your comments, positive or negative, what you would like to see an article about, a gripe you have, or whatever, to
Feedback@ur-in-business.com

To your success,

Glenn Gordon

Copyright(c)2002 Glenn Gordon
Owner, You're In Business