BUSINESSBUILDER NEWSLETTER


November 30, 2002
By subscription only! Welcome to this issue of the BusinessBuilder Newsletter, currently being published every other week and now a proud member of the Ezine Publishers Association. Publishers, join free at http://www.EzinePublisher.org

Published by Glenn Gordon
Contact me at Feedback@ur-in-business.com

You are one of 750+ BBN readers , subscribed as [firstname] [lastname] at [email]. This list is 100% Optin. If you no longer wish to remain on our list, easy unsubscribe directions are at the very bottom of this mailing. Please don't reply to this message to unsubscribe.

The BusinessBuilder is dedicated to bringing you relevant articles, tips, resources and ideas that will truly help you build your online business. I am always looking for suggestions for other newsletter content that would be more helpful to you. Give me a yell at
 Feedback@ur-in-business.com

[firstname], it's your turn!

Submit Your Bio
First, [firstname], is a call for you to submit a short bio on yourself and your online business. How did you get to where you are, regardless of where that may be? I'm not looking just for amazing success stories - just stories about ordinary people like you and me.  I will be selecting interesting submissions for publication in the newsletter. Please don't make it an ad, although it is fine if you include your website name and URL. I can't guarantee whose or how many will be published, but I will try to acknowledge each one with a personal note. Send your bio to
SubBio@ur-in-business.com?subject=SubBio

Submit Your Site
Second
, if you think your site is great, near great or on the way to becoming great, send me the URL for possible publication in an upcoming Sites of Note section. Send it to
SitesOfNote@ur-in-business.com?subject=SitesOfNote


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FREE AD!

I am now selecting random subscriber names for a free 5 line, 60 character/line ad. The names and partial e-mail addresses will be published somewhere in the newsletter. If you see your name and recognize your address, send me an email claiming your ad to FreeSubAd@ur-in-business.com
If you are the first to respond, I will send you an e-mail request to send me your ad. But guess what? If you don't read the newsletter, you won't see your name!


Today's Thought

Education is what remains after one has forgotten everything he learned in school.
- Albert Einstein


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Great Business and Computer Tips - Monday thru Friday
Instructions to place your ad are in the Newsletter.
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The Wit Wizard skewers the greed grubbing corporate scum suckers, the flag-draped political hacks and the tattooed slime who infect sports/entertainment -- all in good taste.
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Subscriber's Bio

None this time - send me yours!


And Remember...

One thing that can't be purchased at any price - true gratefulness.


Tips

Do you know everything about your Web pages? How long it takes to download? How easy it is for visitors to find your site? If you have broken links or misspelled words? The HitBox Doctor provides
valuable information that helps you improve your Web page.
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Free Resources

See the full list of free resources on my site at
http://www.ur-in-business.com/tools.htm

The free TimeCalendar LE sets a new standard for digital planners. It features 20 different views, so you can see a single day or the whole year. Download it at
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CamStudio Screen Recorder captures what you see on your Windows desktop and what you hear from your speakers into AVI movie files. It is an ideal tool for developing videos to demonstrate features of a new software, for creating movies used in user training or any other task that requires the capture of desktop activity.  Get it at
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If you recognize yourself from the names and partial addresses above, send me an e-mail. I will respond to the first one received with instructions on submitting your ad.


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You are receiving the BusinessBuilder Newsletter because you subscribed to it. However, if you don't want to receive any more issues, unfathomable as that sounds to me, follow the unsubscribe instructions below and you will be removed immediately.

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Hello and welcome to another BusinessBuilder. If you live in the U.S., you are probably into turkey leftovers by now. And regardless of where you live, [firstname], I want to take this opportunity to express my thanks for your continued support. I do my best to make the BusinessBuilder useful to you, and I hope it shows!

This issue has been rather slow to get to you, due to spending time with the family (they are first!). If your world stopped because the BusinessBuilder didn't reach you on Saturday, let me know and I'll try to help you get it re-started!


In this issue:

Taming the Email Monster
What Makes the Difference?
Sites of Note
(send me yours!)
New and old subscribers...
Web Surfers Revolt Against "Pushy" Advertising
Free Ad Contest
Bonus items
and more.....


Taming the Email Monster
By Glenn Gordon
(c) Glenn Gordon - All Rights reserved

E-mail, to the Internet business, is the ultimate double-edged sword. You can't get along without it but at the same time it is always threatening to overwhelm you in one way or another. And if you are also a ezine publisher that likes to keep up with all that is going on the Internet world, the problem is much worse. I don't even want to know how many ezines I am subscribed to, but it is far too many. So in sheer self-defense I have put together a battle plan that can restore some semblance of order to your inbox. The suggestions that follow are based on Outlook Express but should be translatable to a number of other email programs also.

1. Make use of the message rules - this is so obvious I wouldn't even mention it but for two reasons. One is that the following suggestions all relate in one way or another to the application of message rules. The second is that a surprising number of people don't take advantage of this powerful tool. But, just as you store paper documents in labeled folders rather than in a big pile, properly applied message rules automatically put email messages in folders for easy retrieval and action. Briefly stated, message rules allow you to designate the destination of any email message by sender, by receiver, by words in the subject line or by words in the body. You can delete the message, forward it, move or copy it to a specified folder.

In Outlook Express, access message rules by clicking on Tools, Message Rules and Mail. Click on New, then select the Conditions for the rule (what you want the rule to look for in the message), then the Actions for the rule (what you want the rule to do with the message). Once you have selected the Condition and Action, you can then describe the specific word or address to look for, and which folder will receive the message. One thing to note: Copy means just that. It leaves the message in the inbox and makes a copy in whatever folder you specify. Unless you want to deal with an email twice, you will usually want to use Move rather than Copy.

2. Make a customized spam filter - if you, like me, learn that your ISP is filtering (and deleting) your mail according to THEIR rules, perhaps without even telling you what they were doing, you will welcome the ability to craft a spam filter according to YOUR wishes. You can quickly make a rule to delete all messages with common offensive words, then analyze any remaining objectionable messages you receive and modify the rule accordingly. A single rule can delete a message based on detecting any one of the objectionable words, so this is a powerful tool indeed. If you find that a certain sender sends nothing but junk and you can't get off his list, you can make a rule to properly dispose of all messages he sends regardless of content.

3. Sort your mail by priority - once you have established a rule or rules to send spam and junk mail to its rightful place, start prioritizing the remainder. For example, I have set up 5 folders labeled Ezines 1 through Ezines 5. I then did a rough prioritization of the quality of the ezines I receive and established 5 rules to route received ezines accordingly. This process may have the side benefit of prompting you to unsubscribe from some useless ezines or sales letters.

4. Sort your mail by content - I receive one ezine that is so valuable that I don't want to miss an issue, and also don't want to have to go hunting to find it. This prompted me to make a separate folder and rule for this ezine, so I can look at all the recent issues at a glance.

5. Sort by nature of message - you may find that it fits the way you work to set up a personal folder and establish a rule that sends all mail there sent by your friends and family. Another folder and rule can hold all your joint venture correspondence, etc. Once you understand the power at your fingertips and decide which approach fits the way you work and think, the possibilities are endless.

6. Send yourself an email - if you spend as much time on emails as I do, you may find yourself wishing you had some URL, signature file or program ID at hand instead of having to go into a text file to get it. You can quickly solve that problem by putting these common items in one or more emails and sending them to yourself. You can establish a separate folder exclusively for these items, or move them manually to the proper folders after receipt. Of course, if you make use of your message rules, these emails can also be sent to their proper folder destinations automatically.

7. Get used to folder-based thinking - once you have the bulk of your email going to its respective folders, it is much easier to deal with the rest. Rather than going through one big message list, you can instead get used to scanning your folder list for bolded titles, indicating unread messages. You get to decide, by categories of your choosing, which messages are  most important to look at. No more trying to keep track of a message by writing down the date and time it was received, or copying its contents into a text file. It's a different way of operating and may take a little time to get used to, but it can help you to get organized on several fronts.

8. Include in your backups - the more "email-centric" your system of organization becomes, the more important it becomes to maintain backups of your messages. In the case of Outlook Express, Microsoft hasn't made it easy to do backups. You may want to consider a program designed especially for that task. It isn't free, but it is low cost. You can get the details at http://www.abfsoftware.com/

Start attacking the email monster today!

Glenn Gordon
Building Success Online at
http://www.ur-in-business.com
The Ultimate Autoresponder Guide at
http://www.allaboutautoresponders.info

BusinessBuilder Newsletter at
http://www.businessbuildernewsletter.com

This article may be free reproduced as long as the resource information above is included.


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Sites of Note

Send me your site to be featured here!


If you're a new subscriber or...

If you're a new subscriber or just haven't gotten the message, I wanted to remind you that your special subscriber pricing for my All About Autoresponders product won't last much longer. The product isn't going away, but the special pricing is! This is what one reviewer called The Ultimate Autoresponder Guide, and you can get it for such a low cost that I'm almost embarrassed to quote it. Here's what to do. Go to http://www.AllAboutAutoresponders.info/offer to see all you get, then go to http://www.clickbank.net/sell.cgi?urinbiz/15/All_About_Autoresponders
to get your subscriber break (only $14.97).

And, of course, if you aren't up to speed on the the basic functions and applications of autoresponders, or just want at good book for bonus purposes on your site or ezine, grab your copy of my free e-book Autoresponders Unleashed! You can brand it with your business name or logo plus some affiliate links and give it away. Get it at
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Web Surfers Revolt Against "Pushy" Advertising

- by Jim Edwards

(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
=====================================

As the Internet continues to populate with websites trying
to turn a buck, two drastically different schools of thought
have developed on how to advertise online - "Push" and
"Pull."

"Push" advertising involves the use of "in-your-face"
advertising tactics such as pop-up windows and direct email.
"Pull" advertising entails using search engines and posting
articles that literally "pull" interested consumers to a
website on their own terms.

As web surfers revolt against pushy advertising, site owners
who understand how to pull consumers to their sites will
come out the long-term winners.

"Push" advertising tactics worked in the past because they
had not reached a saturation point. Since not everyone used
pop-up windows, a site owner could use them without fear of
backlash. Now it seems pop-up windows hit consumers from
every angle and even multiple times from the same sites.

The cycle of events with online advertising always unfolds
the same way. Someone finds something new that works and
people immediately jump on the bandwagon. As a technique
saturates the 'Net and loses effectiveness, instead of
finding an alternative, site owners just do it more!

Result: instead of pop-up windows going away, many site
owners just run more pop-up's - more often!

Well, if recent developments indicate anything, they show
that consumers have said "enough" to pushy advertising.

AOL, infamous for their pop-up ads, has agreed to cut down
on the intrusions even though their earnings could use a
boost right now.

Major ISP (Internet Service Provider) Earthlink even offers
a "pop-up killer" feature on their new service.

Almost all email programs come with filters to fight
unsolicited email and many email add-on services have sprung
up to help consumers eliminate the unsolicited offers for
pornography, business opportunities, and promises of instant
riches.

This "anti-spam" sentiment has also caused an unintended
consequence for legitimate marketers. Many major newsletters
have found their emails blocked by spam filters intended to
stop unsolicited email. Through no fault of their own,
legitimate email marketers have found themselves casualties
of the war on spam.

The future of the Internet lies in "Pull" advertising driven
by consumer wants and needs.

The successful Internet companies of the future will invest
in search engine promotion and in providing valuable,
on-demand information consumers receive only when they ask
for it and want it. When a web surfer goes to their favorite
search engine and enters the keyword phrase "MP3 Player" or
"tax advice" that means they are receptive to information on
those subjects.

If they read an article about using vitamins to improve
health and click a link for more information, only then they
will they be truly receptive to a marketing message about
vitamins.

Consumers have taken back control of Internet!

Not with laws or more regulations, but simply by flexing the
muscles of their wallets. By pulling money away from
advertisers who annoy them and putting it with those who
meet their needs, the average web surfer has brought the
Internet powers to their knees and will continue to reshape
the Internet into an effective, consumer-driven
communications vehicle.

Any site owner who wants to have a thriving online business
and survive the next year had better take this fact to
heart!


--- Jim Edwards is the co-author of a step-by-step, "paint by
numbers" guide that guarantees to teach you how to go from
zero to making real money online in about a month!

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Place your ad on my new Classified Ad page FREE
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I have been glad to see some of you posting your ads. There's still lots of space! Go to
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A Final Note

That's all for this issue. I've enjoyed putting it together and hope it will fill in some of your knowledge gaps. Send your comments, positive or negative, what you would like to see an article about, a gripe you have, or whatever, to
Feedback@ur-in-business.com

To your success,

Glenn Gordon

 

Copyright(c)2002 Glenn Gordon
Owner, You're In Business