BUSINESSBUILDER NEWSLETTER

[firstname], it's your turn!

Submit Your Bio
First, [firstname], is a call for you to submit a short bio on yourself and your online business. How did you get to where you are, regardless of where that may be? I'm not looking just for amazing success stories - just stories about ordinary people like you and me.  I will be selecting interesting submissions for publication in the newsletter. Please don't make it an ad, although it is fine if you include your website name and URL. I can't guarantee whose or how many will be published, but I will try to acknowledge each one with a personal note. Send your bio to
SubBio@ur-in-business.com?subject=SubBio

Submit Your Site
Second, if you think your site is great, near great or on the way to becoming great, send me the URL for possible publication in an upcoming Sites of Note section. Send it to
SitesOfNote@ur-in-business.com?subject=SitesOfNote

Please rate this Ezine at the Cumuli Ezine Finder.
http://www.cumuli.com/ezines/ra22504.rate
<a href="http://www.cumuli.com/ezines/ra22504.rate">
for A^OL users.

FREE AD!

I am now selecting random subscriber names for a fr^ee 5 line, 60 character/line ad. The names and partial e-mail addresses will be published somewhere in the newsletter. If you see your name and recognize your address, send me an email claiming your ad to FreeSubAd@ur-in-business.com
If you are the first to respond, I will send you an e-mail request to send me your ad. But guess what? If you don't read the newsletter, you won't see your name!

FREE E-Zine Ads - What’s New Review.
We have Powerful tips and Resources for your mar^keting needs as well as time saving articles.
We offer both Free & Paid Ads. Let us help u succeed.
Subscribe to popple@netnitco.net Subject Subscribe

The Upper Hand Ezine - Powerful source for achieving success with any online business. Includes mo^ney making tips and tricks you must use to increase your profits.
Visit http://theupperhandezine.com to subscribe now.
 

New Subscriber Ads

If they HAVE EVERYTHING, you want NEW IDEAS
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Did you know that subscribers to Bob Osgoodby's Fr^ee Ezine "Tip of the Day" get a Free Ad for their Business at his Web
Subscribe -
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Great Business and Computer Tips - Monday thru Friday
Instructions to place your ad are in the Newsletter.
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The Wit Wizard skewers the greed grubbing corporate scum suckers, the flag-draped political hacks and the tattooed slime who infect sports/entertainment -- all in good taste.
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Subscriber's Bio

None this time - send me yours!

And Remember...

"I always prefer to believe the best of everybody - it saves so much trouble."
- Rudyard Kipling, Author

Everyone is trying to get higher rankings in the search engines. One way is to increase
your keyword density. You can do this by making sure you use ALT tags which contain your keywords. What are ALT tags? They are text tags that are displayed only if your actual image cannot be loaded for some reason. But even if they are not displayed, the text is still there and will be noted by some search engine spiders.  Although many search engine spiders ignore the ALT tags, they can still be of value (at no cost to you) for the ones that do.

Pick up some mar^keting tools at
http://www28.brinkster.com/bluesite/fmt.htm

PC Doctor diagnoses and cures your computer problems!
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Favorite Ezines

NetProfitMap
FR^EE: Discover Proven, Step-by-Step Tactics For Driving Traffic To Your Site, Making Profitable Web Sites And Raking HUGE Profits From Them --
http://www.profit-position.com

Search Engine Primer (383 KB zip)
http://www.ur-in-business.com/bonus/seprimer.zip

You are receiving the BusinessBuilder Newsletter because you subscribed to it. However, if you don't want to receive any more issues, unfathomable as that sounds to me, follow the instructions below and you will be removed immediately.

Note: If you have only text capability, I recommend you go online to see the HTML version. It's much more interesting! Go to
http://www.BusinessBuilderNewsletter.com/archive/bb121402.htm

Hello, thanks for joining us again. If this is your first time, a special welcome. This will be the last issue before Christmas, so I want to take this opportunity to wish you a wonderful Christmas and a great New Year.

New Features
I've quite a few things to discuss in this issue. And I am starting a new feature of the BusinessBuilder, called the LifeBuilder. Why? I, like you, have noted how easy it is to let my Internet business overshadow the rest of my obligations. Meanwhile, life goes on, but the life I am building is not what I would like it to be. With this in mind, I intend for the LifeBuilder series to serve as a challenge and encouragement toward building a life that goes beyond financially rewarding, to issues that will outlast monetary concerns. This obviously involves my personal philosophy, with which you may not agree. But, you already disagree with me on several points, I'm sure. And, as someone said, if we totally agree on everything, one of us is redundant! Whether you agree or disagree with what you see in this section, I welcome your feedback at
Lifebuilder@BusinessBuilderNewsletter.com

LifeBuilder thoughts for today.....
It has been said that a life is only worth living if it involves something bigger than yourself. (Article continued at http://www.businessbuildernewsletter.com/
archive/lb121402.htm)

I am also starting a new feature called Answers to your Questions (is that original or what?). What are the issues that you are struggling with and can't find answers for? I certainly can't answer every question but I am teaming with my friend Dmitry Nanev of
http://www.profit-position.com. See the Favorite Ezines section for more information about his ezine.
 

Business Recommendations

If you have been a subscriber very long you know that I view the M^LM arena with general skepticism. However, when certain conditions are met, I believe this business approach has value. I have recently joined two programs that meet those conditions and invite you to take a look at them too.

The first is called Vitamark and was introduced to me by my friend Frank Garon. On^ly $29 to join, no monthly volume requirements, and best of all it provides solid products and services that you actually need and use! Check out the opportunity at http://inbusiness.extracheck.com
and the product at http://www.Vitamark.com 
If you choose to become an affiliate, use my sponsor ID which is 948081.

The second is EzineBlaze, calling itself 'The World's Most Profitable Ezine Directory' and is a natural for any ezine publisher. Only a one-time fee is required if you choose to go 'Pro' and there is no recruiting qualification. When you go Pro, you can send your ezine (or ad for anything you promote) to every new member (about 500/day recently!). It is only in pre-launch but I believe it has great potential. Learn more at
http://www.ezineblaze.com/index.php?11411

In this issue:

Business Security Issues
Dealing With E-mail Filters
What Makes the Difference?
Sites of Note
New and old subscribers...
The Top Seven Mistakes eBook Authors Make
Holiday Special
Fr^ee Ad Contest
Bonus items
and more.....

Business Security Issues

As I noted in a previous article on PayPal theft (see
http://www.businessbuildernewsletter.com
/archive/bb110202.htm or retrieve a copy of the article by email from foilthieves@ur-in-business.com), security concerns seem to be growing rapidly. Theft of commissions, theft of product and theft of entire websites are some of the issues at stake. Estimates of 30-40% of commissions being stolen are common. And, as with any problem plaguing Internet marketers, products are flooding the market to deal with the security issues.

I won't claim to have a comprehensive list, but I have been collecting addresses of the various products in this arena, and thought it would be useful to pull them together in one place. I am not making any representation about the value of any of these products. I am just presenting them so that you can make a more informed choice, if you are in the market for one of them.

1. ClickBank Related Products

ClickBank Toolkit
http://www.clickbanktoolkit.com/?d=offer

ClickBank Guard
http://www.cdzn.com/grd/

ClickBank Manager
http://www.cbmanager.com/

Instant Ac^cess Pro
http://www.instantaccesspro.com/main.php

Easy-Download Protector
http://www.easy-download.com/

Affiliate Profit Guard
http://www.affiliateprofitguard.com/

easyClickMate
http://www.easybiztools.com/products/easyClickMate.php

2.  PayPal Related Products

PayLock Generator
http://www.paylockgenerator.com

PayPal Encrypter
http://www.twodollarads.com/ppeindex.htm

PayPal Companion
http://www.bwsgroup.net/PayPalCompanion/SalesLetter.asp
 

3. PayPal and ClickBank Related Products

AfterOrder Pro
http://www.afterorder.com/
 

4. General Affiliate Products

Affiliate Defender
http://www.bizinfocenter.com/affdefender.html

Affiliate Link Cloaker
http://www.affiliatelinkcloaker.com/?hop=braveone.cloaklinks

Affiliate Link Masker
http://www.superpopups.com/affmaster/index.html

5. General Security

WebLock Pro
http://www.WebLockPro.com/vastdomain

HTML Security Report
http://www.protectyourproducts.com
 

Dealing With E-mail Filters

As I noted in a previous issue, the effects of e-mail filters are being felt by all of us involved in e-mail mark^eting. E-mails that your customers want to receive are being discarded, often without their knowledge or consent, by filters that they may have no control over. Normal words like uns^ubscribe can be used as a basis for trashing an e-mail. Clearly, the backlash against sp^am has gotten out of hand. There is some temporary help at hand.  A sp^amcheck service is now available to help you purge your e-mails of 'offensive(!)' words.

If you haven't heard of it, here is how it works. Insert the word TEST in caps before the subject line of the e-mail you want to test and send it to
spamcheck-bizopps@sitesell.net

You will get back a report with a score indicating how your email rates relative to filter rules. If necessary, it also indicates words or phrases you can eliminate to reduce the risk of having the message blocked. I used this service for the first time by sending in this issue of the BusinessBuilder. It came back with a score of 11.5, and required considerable massaging (note all the ^!) to bring it down to an acceptable score of 5.8. I suggest you give it a try. Yes, I object to this extra step too, but welcome anything that gives me some assurance that the message won't be blocked. Of course, if your ISP has been used by any spa^mmer in the past, your messages may be blocked anyway!  And, there is nothing to keep spa^mmers from using this service also to make sure their messages bypass the filter rules.

What's the difference between failure and success?

Often it is the willingness to pay for the training you need! When you're ready to pursue success, check out the #1 Best-Selling Internet Mar^keting Course Online For Three Years In A Row.
There has to be a reason!
Find out why at:
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Sites of Note

Subscriber Bruce Rogers invites you to see www.24x7gifts.com

If you're a new subscriber or...

If you're a new subscriber or just haven't gotten the message, I wanted to remind you that your special subscriber pricing for my All About Autoresponders product won't last much longer. The product isn't going away, but the special pricing is! This is what one reviewer called The Ultimate Autoresponder Guide, and you can get it for such a low cost that I'm almost embarrassed to quote it. Here's what to do. Go to http://www.AllAboutAutoresponders.info/offer to see all you get, then go to http://www.clickbank.net/sell.cgi?urinbiz/15/All_About_Autoresponders
to get your subscriber break (on^ly $14.97).

And, of course, if you aren't up to speed on the the basic functions and applications of autoresponders, or just want at good book for bonus purposes on your site or ezine, grab your copy of my fr^ee e-book Autoresponders Unleashed! You can brand it with your business name or logo plus some affiliate links and give it away. Get it at
http://www.allaboutautoresponders.info/ARUR10d.exe

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
The Top Seven Mistakes eBook Authors Make

-By Jim Edwards and David Garfinkel

© 2002 Jim Edwards and David Garfinkel
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

eBooks are the hottest thing going on the Web right now!

Authors with the entrepreneurial instinct are making
anywhere from a few hundred to tens of thousands of dollars
per month - that's right, per month - by selling ebooks
online.

Why are some authors doing so much better than others?
We've discovered seven key mistakes that most ebook authors
make (and in doing so, hold themselves back from major
success):

1. They don't write to a specific, target audience.

The biggest mistake most ebook authors make is they don't
clearly define, identify and visualize who they are selling
their ebook to. On the Web, to be successful, you must
write to a specific group of people who have specific
interests. Make sure that you know exactly who is going to
buy your ebook, and where you can find them online.

2. They don't automate as many of their business activities
as possible.

Selling ebooks, though it is highly profitable, is not a
business where you make hundreds of dollars per sale.

Automate everything you can - credit card processing, ebook
delivery, as much technical support as possible. If you
can't automate a function, delegate it to someone else.

3. They don't have a compelling title for their ebook.

Use words that convey the benefit of what's in the ebook, as
well as words your audience is familiar with.

A bad title for an ebook: "Online Mar^keting for Newbies." A
good title for the same ebook: "97 Ways to Promote Your
Website - No Exp^erience Required."

4. They try to cover too much ground.

Many ebook authors convey a lot of information but don't
cover anything in-depth. As a result, they never fully
explain anything in enough detail to provide any useful
value to their readers. This is a very bad mistake to make,
especially when it comes to how-to ebooks, which happen to
be the best type to write.

5. They are not proactive in their mar^keting.

It would be nice if mar^keting for your ebook simply happened
on its own - but it doesn't. You have to do it yourself.
After you've promoted your ebook to the people on your own
mailing list (if you have one), then you have to contact
other Website owners and persuade them to be your
affiliates. You should do this continually.

6. They don't differentiate their ebook from its
competitors.

When you choose your topic, even if there are a hundred
other ebooks out there on same general subject, choose an
angle for yours that will make it easy for yours to be
distinguished from the others.

For example, right now job-hunting ebooks are very popular.
There are dozens that are big sellers. "Secrets of Breaking
Into Pharmaceutical Sales" has a very specific title that
sets it apart from the competition, and is aimed at a
clearly identified target audience. Incidentally, it's
selling very well itself.

7. They write ebooks that nobody will pay for.

Many ebook authors write about information that either
people can get for fr^ee, or that people are not actually
interested in enough to pay for the information.

Before you invest weeks or months into the writing of your
ebook, invest a little time investigating whether other
ebooks in the same subject area are selling on the Web.

So, there you have it - the seven big mistakes to avoid.
Remember, the opportunities are plentiful - and huge - right
now for anyone who wants to become a best-selling ebook
author. Simply use common sense, follow our advice, and let
your literary career flourish!

===============
Jim Edwards and David Garfinkel are co-authors of "eBook
Secrets Exposed: How to Make Massive Amounts of Mo^ney in
Record Time With Your Own eBook (whether you wrote it or
not!)," the authoritative guide to publishing and mar^keting
ebooks on the Web.

Guerrilla Mar^keting author Jay Conrad Levinson says, "If
there ever was a 'must-read' for this century, it's this
book." For more information
 => http://hop.clickbank.net/?urinbiz/ebksecrets

Holiday Special

For a limited time, the Ezine Blaster, the answer to the high cost of advertising. I sell it for $27.77 to everybody else. As a BusinessBuilder subscriber, you can get it for  $10.77!
And what is really great - it comes with full resale rights.
Sell it yourself for some extra holiday cash. See details and your special pricing at
http://www.ur-in-business.com/Blaster/BBSpcl.htm

Money-Maker's Secrets

Discover the secrets to success, freedom and financial independence. See them at
http://www.ur-in-business.com/success

Place your ad on my new Classified Ad page FR^EE
(and also display it on 1400 other sites!)

I have been glad to see some of you posting your ads. There's still lots of space! Go to
http://www.ur-in-business.com/cgi-bin/class/classifieds.cgi

Plagued by slow list-building?

If your e-zine list is taking too long to build, there are others that will build it for you, and for free.
Get the details on how this system can start working for you in less than five minutes.
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(Hint: This is the one I use, and it works!)

A Final Note

That's all for this issue, [firstname]. Please accept my warmest wishes for the Christmas season and the new year. I have enjoyed the privilege of sending you the BusinessBuilder, and hope it is a useful addition to the blizzard of knowledge that is available. Send your comments, positive or negative, what you would like to see an article about, a gripe you have, or whatever, to
Feedback@ur-in-business.com

To your success,

Glenn Gordon

Copyright(c)2002 Glenn Gordon
Owner, You're In Business